Malaysia: Market for Rusks, Toasted Bread and Similar Toasted Products 2024

Market Size for Rusks, Toasted Bread and Similar Toasted Products in Malaysia

In 2021, the Malaysian rusks and toasted bread market decreased by -12.7% to $X for the first time since 2018, thus ending a two-year rising trend. Overall, the total consumption indicated prominent growth from 2012 to 2021: its value increased at an average annual rate of +6.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +33.7% against 2013 indices. Rusks and toasted bread consumption peaked at $X in 2020, and then contracted in the following year.

Production of Rusks, Toasted Bread and Similar Toasted Products in Malaysia

In value terms, rusks and toasted bread production shrank to $X in 2021 estimated in export price. Overall, the total production indicated a remarkable increase from 2012 to 2021: its value increased at an average annual rate of +5.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +44.9% against 2015 indices. The pace of growth appeared the most rapid in 2020 with an increase of 27%. As a result, production reached the peak level of $X, and then declined in the following year.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from Malaysia

In 2021, the amount of rusks, toasted bread and similar toasted products exported from Malaysia surged to X tons, rising by 16% on 2020. Over the period under review, exports enjoyed prominent growth. The most prominent rate of growth was recorded in 2015 with an increase of 59% against the previous year. Over the period under review, the exports attained the maximum in 2021 and are likely to continue growth in years to come.

In value terms, rusks and toasted bread exports reduced rapidly to $X in 2021. Overall, exports continue to indicate a notable increase. The growth pace was the most rapid in 2018 with an increase of 41% against the previous year. Over the period under review, the exports hit record highs at $X in 2020, and then contracted significantly in the following year.

Exports by Country

Russia (X tons), Taiwan (Chinese) (X tons) and Thailand (X tons) were the main destinations of rusks and toasted bread exports from Malaysia, with a combined 68% share of total exports. Pakistan, the United States, Singapore, Mexico, Ukraine, Ghana, Hong Kong SAR and Indonesia lagged somewhat behind, together comprising a further 20%.

From 2012 to 2021, the biggest increases were recorded for Mexico (with a CAGR of +86.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Russia ($X), Thailand ($X) and Taiwan (Chinese) ($X) constituted the largest markets for rusks and toasted bread exported from Malaysia worldwide, together comprising 50% of total exports. The United States, Singapore, Hong Kong SAR, Pakistan, Ghana, Indonesia, Mexico and Ukraine lagged somewhat behind, together comprising a further 24%.

In terms of the main countries of destination, Mexico, with a CAGR of +82.3%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average rusks and toasted bread export price amounted to $X per ton, shrinking by -38% against the previous year. Overall, the export price saw a abrupt downturn. The most prominent rate of growth was recorded in 2013 an increase of 24% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2014 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Thailand (+14.1%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into Malaysia

In 2021, approx. X tons of rusks, toasted bread and similar toasted products were imported into Malaysia; which is down by -20.3% compared with the previous year. In general, imports, however, continue to indicate a significant expansion. The pace of growth appeared the most rapid in 2013 with an increase of 318% against the previous year. Imports peaked at X tons in 2020, and then declined significantly in the following year.

In value terms, rusks and toasted bread imports shrank to $X in 2021. Over the period under review, imports, however, saw a significant expansion. The growth pace was the most rapid in 2013 with an increase of 366%. Over the period under review, imports attained the peak figure at $X in 2020, and then declined in the following year.

Imports by Country

In 2021, Bangladesh (X tons) constituted the largest supplier of rusks and toasted bread to Malaysia, with a 60% share of total imports. Moreover, rusks and toasted bread imports from Bangladesh exceeded the figures recorded by the second-largest supplier, India (X tons), fivefold. The third position in this ranking was taken by Thailand (X tons), with a 6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Bangladesh totaled +47.7%. The remaining supplying countries recorded the following average annual rates of imports growth: India (+52.6% per year) and Thailand (+55.3% per year).

In value terms, the largest rusks and toasted bread suppliers to Malaysia were Bangladesh ($X), Indonesia ($X) and India ($X), with a combined 60% share of total imports. China, Thailand and the UK lagged somewhat behind, together comprising a further 20%.

Thailand, with a CAGR of +56.9%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average rusks and toasted bread import price amounted to $X per ton, increasing by 9.6% against the previous year. Over the period under review, the import price, however, recorded a pronounced shrinkage. The pace of growth was the most pronounced in 2013 when the average import price increased by 12% against the previous year. As a result, import price reached the peak level of $X per ton. From 2014 to 2021, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was China ($X per ton), while the price for Bangladesh ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+25.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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