Report Update Jun 1, 2025

Malaysia - Strawberries - Market Analysis, Forecast, Size, Trends and Insights

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Malaysia: Strawberry Market 2025

Strawberry Market Size in Malaysia

In 2022, after five years of growth, there was significant decline in the Malaysian strawberry market, when its value decreased by -12.9% to $X. In general, consumption, however, recorded buoyant growth. Strawberry consumption peaked at $X in 2021, and then contracted in the following year.

Strawberry Exports

Exports from Malaysia

Strawberry exports from Malaysia totaled X tons in 2022, surging by 2.1% compared with 2021. Overall, exports posted significant growth. The most prominent rate of growth was recorded in 2017 with an increase of 224% against the previous year. The exports peaked in 2022 and are expected to retain growth in the near future.

In value terms, strawberry exports fell sharply to $X in 2022. Over the period under review, exports enjoyed a significant expansion. The pace of growth appeared the most rapid in 2017 with an increase of 293%. Over the period under review, the exports reached the peak figure at $X in 2021, and then dropped rapidly in the following year.

Exports by Country

Singapore (X tons) was the main destination for strawberry exports from Malaysia, accounting for a approx. 100% share of total exports.

From 2012 to 2022, the average annual growth rate of volume to Singapore amounted to +28.9%.

In value terms, Singapore ($X) also remains the key foreign market for strawberries exports from Malaysia.

From 2012 to 2022, the average annual rate of growth in terms of value to Singapore amounted to +51.4%.

Export Prices by Country

In 2022, the average strawberry export price amounted to $X per ton, falling by -21% against the previous year. In general, the export price, however, showed a prominent increase. The pace of growth appeared the most rapid in 2020 an increase of 102% against the previous year. The export price peaked at $X per ton in 2021, and then fell dramatically in the following year.

As there is only one major export destination, the average price level is determined by prices for Singapore.

From 2012 to 2022, the rate of growth in terms of prices for Singapore amounted to +17.4% per year.

Strawberry Imports

Imports into Malaysia

Strawberry imports into Malaysia fell to X tons in 2022, which is down by -11.4% against 2021. Over the period under review, imports, however, posted a resilient increase. The growth pace was the most rapid in 2021 with an increase of 45%. As a result, imports attained the peak of X tons, and then fell in the following year.

In value terms, strawberry imports fell to $X in 2022. In general, imports, however, recorded a significant expansion. The most prominent rate of growth was recorded in 2015 with an increase of 113%. Over the period under review, imports hit record highs at $X in 2021, and then fell in the following year.

Imports by Country

Egypt (X tons), Australia (X tons) and the United States (X tons) were the main suppliers of strawberry imports to Malaysia, with a combined 64% share of total imports. South Korea, New Zealand, Japan and Turkey lagged somewhat behind, together comprising a further 33%.

From 2012 to 2022, the biggest increases were recorded for Japan (with a CAGR of +128.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, South Korea ($X), Australia ($X) and the United States ($X) were the largest strawberry suppliers to Malaysia, with a combined 75% share of total imports. Egypt, Japan, New Zealand and Turkey lagged somewhat behind, together comprising a further 24%.

Japan, with a CAGR of +139.7%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average strawberry import price amounted to $X per ton, shrinking by -2.1% against the previous year. Over the period under review, the import price, however, saw prominent growth. The pace of growth appeared the most rapid in 2015 when the average import price increased by 68% against the previous year. The import price peaked at $X per ton in 2020; however, from 2021 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was South Korea ($X per ton), while the price for New Zealand ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+18.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for strawberries in the world?

China remains the largest strawberry consuming country worldwide, accounting for 36% of total volume. Moreover, strawberry consumption in China exceeded the figures recorded by the second-largest consumer, the United States, threefold. Egypt ranked third in terms of total consumption with a 6.1% share.

What are the largest producers of strawberries in the world?

China remains the largest strawberry producing country worldwide, comprising approx. 36% of total volume. Moreover, strawberry production in China exceeded the figures recorded by the second-largest producer, the United States, threefold. Mexico ranked third in terms of total production with a 7.9% share.

What are the leading suppliers of strawberries to Malaysia?

In value terms, South Korea, Australia and the United States appeared to be the largest strawberry suppliers to Malaysia, with a combined 76% share of total imports. Egypt, Japan, Turkey and New Zealand lagged somewhat behind, together accounting for a further 22%.

What are the leading importers of strawberries from Malaysia?

In value terms, Singapore remains the key foreign market for strawberry exports from Malaysia, comprising 98% of total exports. The second position in the ranking was occupied by Vietnam, with a 1.8% share of total exports.

What is the average export price for strawberries in Malaysia?

The average strawberry export price stood at $10,940 per ton in 2021, growing by 42% against the previous year.

What is the average import price for strawberries in Malaysia?

In 2021, the average strawberry import price amounted to $6,039 per ton, dropping by -3.6% against the previous year.

This report provides an in-depth analysis of the strawberry market in Malaysia. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

FCL 544 - Strawberries

Country coverage:

Malaysia

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Malaysia
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND THE AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional EditionPRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and its Prospects
1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
5. MARKET FORECAST TO 2035
4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

Finding New Products to Diversify Your Business
- This Chapter is Available Only for the Professional EditionPRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCTS
4. MOST TRADED PRODUCTS
5. MOST PROFITABLE PRODUCTS FOR EXPORTS
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
- This Chapter is Available Only for the Professional EditionPRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. COUNTRIES WITH TOP YIELDS
4. TOP EXPORTING COUNTRIES
5. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Export
- This Chapter is Available Only for the Professional EditionPRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
8. IMPORTS

The Largest Import Supplying Countries
1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
9. EXPORTS

The Largest Destinations for Exports
1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
- This Chapter is Available Only for the Professional EditionPRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
5. Imports, In Physical Terms, By Country, 2012-2024
6. Imports, In Value Terms, By Country, 2012-2024
7. Import Prices, By Country, 2012-2024
8. Exports, In Physical Terms, By Country, 2012-2024
9. Exports, In Value Terms, By Country, 2012-2024
10. Exports Prices, By Country, 2012-2024
LIST OF FIGURES
1. Market Volume, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
3. Market Structure – Domestic Supply Vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
4. Market Structure – Domestic Supply Vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
5. Trade Balance, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
6. Trade Balance, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
8. Market Volume Forecast to 2035
9. Market Value Forecast to 2035
10. Market Size and Growth, by Product
11. Average Per Capita Consumption, by Product
12. Exports and Growth, by Product
13. Export Prices and Growth, by Product
14. Production Volume and Growth
15. Yield and Growth
16. Exports and Growth
17. Export Prices and Growth
18. Market Size and Growth
19. Per Capita Consumption
20. Imports and Growth
21. Import Prices
22. Production, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
23. Production, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
24. Harvested Area: Historical Data (2012–2024) and Forecast (2025–2035)
25. Yield: Historical Data (2012–2024) and Forecast (2025–2035)
26. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
27. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
28. Imports, in Physical Terms, by Country, 2024
29. Imports, in Physical Terms, by Country, 2012-2024
30. Imports, in Value Terms, by Country, 2012-2024
31. Import Prices, by Country, 2012-2024
32. Exports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
33. Exports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
34. Exports, in Physical Terms, by Country, 2024
35. Exports, in Physical Terms, by Country, 2012-2024
36. Exports, in Value Terms, by Country, 2012-2024
37. Export Prices, by Country, 2012-2024