Malaysia: Television Receiver Market 2025

Television Receiver Market Size in Malaysia

After four years of growth, the Malaysian television receiver market decreased by -6.4% to $X in 2022. Overall, consumption showed a pronounced curtailment. Television receiver consumption peaked at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Television Receiver Production in Malaysia

In value terms, television receiver production declined modestly to $X in 2022 estimated in export price. Over the period under review, production continues to indicate a abrupt setback. The growth pace was the most rapid in 2021 with an increase of 1% against the previous year. Over the period under review, production attained the peak level at $X in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

Television Receiver Exports

Exports from Malaysia

In 2022, the amount of television receivers exported from Malaysia shrank modestly to X units, with a decrease of -2.8% on 2021. Overall, exports showed a deep setback. The most prominent rate of growth was recorded in 2013 with an increase of 11%. Over the period under review, the exports reached the maximum at X units in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

In value terms, television receiver exports dropped to $X in 2022. In general, exports showed a abrupt descent. The pace of growth was the most pronounced in 2021 with an increase of 24%. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Japan (X units), Vietnam (X units) and the United Arab Emirates (X units) were the main destinations of television receiver exports from Malaysia, together accounting for 56% of total exports. Thailand, Australia, the Philippines, Russia, Singapore, Indonesia, Taiwan (Chinese), Hong Kong SAR, Saudi Arabia and Poland lagged somewhat behind, together comprising a further 36%.

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +49.1%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Japan ($X) remains the key foreign market for television receivers exports from Malaysia, comprising 31% of total exports. The second position in the ranking was taken by Australia ($X), with a 14% share of total exports. It was followed by Vietnam, with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Japan stood at +1.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (-9.8% per year) and Vietnam (+11.7% per year).

Export Prices by Country

In 2022, the average television receiver export price amounted to $X per unit, reducing by -7.1% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 an increase of 22%. As a result, the export price attained the peak level of $X per unit, and then contracted in the following year.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Australia ($X per unit), while the average price for exports to the Philippines ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+16.2%), while the prices for the other major destinations experienced more modest paces of growth.

Television Receiver Imports

Imports into Malaysia

Television receiver imports into Malaysia declined sharply to X units in 2022, which is down by -27.6% on 2021 figures. In general, total imports indicated a prominent expansion from 2012 to 2022: its volume increased at an average annual rate of +7.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +33.8% against 2020 indices. The growth pace was the most rapid in 2013 with an increase of 128% against the previous year. Over the period under review, imports hit record highs at X units in 2021, and then contracted rapidly in the following year.

In value terms, television receiver imports shrank sharply to $X in 2022. Overall, imports, however, showed prominent growth. The most prominent rate of growth was recorded in 2013 when imports increased by 250% against the previous year. Imports peaked at $X in 2021, and then fell rapidly in the following year.

Imports by Country

China (X units), Indonesia (X units) and Vietnam (X units) were the main suppliers of television receiver imports to Malaysia, with a combined 77% share of total imports. Singapore, Lithuania and Thailand lagged somewhat behind, together comprising a further 20%.

From 2012 to 2022, the biggest increases were recorded for Lithuania (with a CAGR of +101.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Indonesia ($X), Vietnam ($X) and China ($X) appeared to be the largest television receiver suppliers to Malaysia, together accounting for 91% of total imports. Singapore, Thailand and Lithuania lagged somewhat behind, together comprising a further 6.3%.

In terms of the main suppliers, Lithuania, with a CAGR of +89.4%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average television receiver import price amounted to $X per unit, increasing by 7.5% against the previous year. Over the period under review, import price indicated a remarkable increase from 2012 to 2022: its price increased at an average annual rate of +8.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, television receiver import price increased by +34.5% against 2019 indices. The most prominent rate of growth was recorded in 2013 when the average import price increased by 54% against the previous year. Over the period under review, average import prices attained the maximum at $X per unit in 2015; however, from 2016 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Vietnam ($X per unit), while the price for Lithuania ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+27.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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