Malaysia: Toy Market 2024

Toy Market Size in Malaysia

The Malaysian toy market rose notably to $X in 2021, growing by 6.9% against the previous year. In general, consumption showed strong growth. Over the period under review, the market reached the peak level at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Toy Production in Malaysia

In value terms, toy production rose slightly to $X in 2021 estimated in export price. Over the period under review, production saw buoyant growth. The most prominent rate of growth was recorded in 2018 when the production volume increased by 178% against the previous year. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Toy Exports

Exports from Malaysia

In 2021, the amount of dolls and toys exported from Malaysia reached X tons, surging by 3.3% on the previous year. In general, exports, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 with an increase of 64%. The exports peaked at X tons in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

In value terms, toy exports rose modestly to $X in 2021. The total export value increased at an average annual rate of +2.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 when exports increased by 54% against the previous year. The exports peaked at $X in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

Exports by Country

The United States (X tons) was the main destination for toy exports from Malaysia, accounting for a 15% share of total exports. Moreover, toy exports to the United States exceeded the volume sent to the second major destination, the Czech Republic (X tons), threefold. The third position in this ranking was taken by China (X tons), with a 4.4% share.

From 2012 to 2021, the average annual growth rate of volume to the United States amounted to -4.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Czech Republic (+15.5% per year) and China (-6.2% per year).

In value terms, the United States ($X) remains the key foreign market for dolls and toys exports from Malaysia, comprising 24% of total exports. The second position in the ranking was taken by Hong Kong SAR ($X), with a 5.5% share of total exports. It was followed by Singapore, with a 4% share.

From 2012 to 2021, the average annual rate of growth in terms of value to the United States was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (+6.5% per year) and Singapore (+12.1% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2021, approximately reflecting the previous year. Over the last nine years, it increased at an average annual rate of +2.3%. The most prominent rate of growth was recorded in 2013 when the average export price increased by 18% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2018; however, from 2019 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Australia ($X per ton), while the average price for exports to China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+17.5%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Malaysia

In 2021, the amount of dolls and toys imported into Malaysia expanded notably to X tons, with an increase of 12% against 2020 figures. Overall, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when imports increased by 169% against the previous year. As a result, imports attained the peak of X tons. From 2018 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, toy imports soared to $X in 2021. Over the period under review, imports enjoyed buoyant growth. The growth pace was the most rapid in 2017 with an increase of 187% against the previous year. As a result, imports attained the peak of $X. From 2018 to 2021, the growth of imports failed to regain momentum.

Imports by Country

In 2021, China (X tons) constituted the largest toy supplier to Malaysia, with a 89% share of total imports. It was followed by Japan (X tons), with a 2.6% share of total imports. Hong Kong SAR (X tons) ranked third in terms of total imports with a 1.9% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China stood at +1.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Japan (+5.5% per year) and Hong Kong SAR (-14.1% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Malaysia, comprising 81% of total imports. The second position in the ranking was taken by Japan ($X), with a 4.5% share of total imports. It was followed by Hong Kong SAR, with a 3.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China stood at +8.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Japan (+18.4% per year) and Hong Kong SAR (-3.1% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, growing by 3.7% against the previous year. Over the period under review, import price indicated a prominent increase from 2012 to 2021: its price increased at an average annual rate of +6.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy import price decreased by -18.7% against 2017 indices. The pace of growth was the most pronounced in 2014 an increase of 85% against the previous year. The import price peaked at $X per ton in 2017; however, from 2018 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Denmark ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Denmark (+12.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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