MENA: Electric Hair Dryer Market 2025

Electric Hair Dryer Market Size in MENA

In 2021, the MENA's electric hair dryer market decreased by -1.4% to $X, falling for the second consecutive year after two years of growth. Overall, consumption, however, continues to indicate a strong increase. As a result, consumption reached the peak level of $X. From 2020 to 2021, the growth of the market remained at a lower figure.

Electric Hair Dryer Production in MENA

In value terms, electric hair dryer production dropped to $X in 2021 estimated in export price. Overall, production, however, recorded a buoyant increase. The most prominent rate of growth was recorded in 2015 when the production volume increased by 92% against the previous year. Over the period under review, production attained the peak level at $X in 2020, and then fell in the following year.

Electric Hair Dryer Exports

Exports in MENA

In 2021, overseas shipments of electric hair dryers were finally on the rise to reach X units for the first time since 2018, thus ending a two-year declining trend. In general, exports posted a buoyant increase. The most prominent rate of growth was recorded in 2015 with an increase of 87% against the previous year. The volume of export peaked at X units in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

In value terms, electric hair dryer exports soared to $X in 2021. Overall, exports posted a significant increase. The pace of growth appeared the most rapid in 2018 when exports increased by 216%. Over the period under review, the exports attained the maximum at $X in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

Exports by Country

In 2021, the United Arab Emirates (X units) was the largest exporter of electric hair dryers, creating 74% of total exports. It was distantly followed by Turkey (X units), creating a 22% share of total exports. Bahrain (X units) followed a long way behind the leaders.

The United Arab Emirates was also the fastest-growing in terms of the electric hair dryers exports, with a CAGR of +22.3% from 2012 to 2021. At the same time, Bahrain (+16.5%) and Turkey (+5.6%) displayed positive paces of growth. While the share of the United Arab Emirates (+34 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Turkey (-22.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United Arab Emirates ($X) remains the largest electric hair dryer supplier in MENA, comprising 89% of total exports. The second position in the ranking was taken by Turkey ($X), with an 8.9% share of total exports.

In the United Arab Emirates, electric hair dryer exports increased at an average annual rate of +40.6% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Turkey (+2.3% per year) and Bahrain (+15.2% per year).

Export Prices by Country

The export price in MENA stood at $X per unit in 2021, with a decrease of -20.7% against the previous year. Over the period under review, the export price, however, saw a buoyant expansion. The growth pace was the most rapid in 2018 when the export price increased by 102%. Over the period under review, the export prices hit record highs at $X per unit in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably country of origin: the country with the highest price was the United Arab Emirates ($X per unit), while Turkey ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+14.9%), while the other leaders experienced a decline in the export price figures.

Electric Hair Dryer Imports

Imports in MENA

In 2021, approx. X units of electric hair dryers were imported in MENA; stabilizing at the previous year. Overall, imports showed a strong expansion. The pace of growth was the most pronounced in 2019 when imports increased by 35% against the previous year. As a result, imports reached the peak of X units. From 2020 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, electric hair dryer imports rose sharply to $X in 2021. The total import value increased at an average annual rate of +2.2% over the period from 2012 to 2021; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2019 with an increase of 25% against the previous year. As a result, imports attained the peak of $X. From 2020 to 2021, the growth of imports remained at a lower figure.

Imports by Country

The United Arab Emirates (X units) and Iraq (X units) were the major importers of electric hair dryers in 2021, finishing at near 36% and 29% of total imports, respectively. Algeria (X units) ranks next in terms of the total imports with an 8.4% share, followed by Libya (6%). Tunisia (X units), Iran (X units), Turkey (X units), Israel (X units), Kuwait (X units) and Morocco (X units) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for Iraq (with a CAGR of +30.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X) constitutes the largest market for imported electric hair dryers in MENA, comprising 33% of total imports. The second position in the ranking was taken by Iraq ($X), with a 13% share of total imports. It was followed by Israel, with a 6.6% share.

In the United Arab Emirates, electric hair dryer imports expanded at an average annual rate of +11.9% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Iraq (+21.8% per year) and Israel (+9.3% per year).

Import Prices by Country

In 2021, the import price in MENA amounted to $X per unit, surging by 7.8% against the previous year. In general, the import price, however, recorded a abrupt setback. The level of import peaked at $X per unit in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Israel ($X per unit), while Iraq ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Morocco (+8.5%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform