MENA: Hair Curler Market 2025

Hair Curler Market Size in MENA

In 2022, the MENA's hair curler market increased by 4% to $X, rising for the fifth year in a row after three years of decline. In general, consumption posted a prominent increase. The level of consumption peaked in 2022 and is expected to retain growth in years to come.

Hair Curler Production in MENA

In value terms, hair curler production rose notably to $X in 2022 estimated in export price. The total production indicated a resilient expansion from 2012 to 2022: its value increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -8.3% against 2020 indices. The most prominent rate of growth was recorded in 2020 with an increase of 50% against the previous year. As a result, production reached the peak level of $X. From 2021 to 2022, production growth remained at a somewhat lower figure.

Hair Curler Exports

Exports in MENA

In 2022, approx. X units of hair curlers and curling tongs were exported in MENA; dropping by -4.2% on 2021 figures. In general, exports saw a relatively flat trend pattern. The growth pace was the most rapid in 2016 when exports increased by 105% against the previous year. As a result, the exports attained the peak of X units. From 2017 to 2022, the growth of the exports remained at a lower figure.

In value terms, hair curler exports shrank to $X in 2022. Overall, exports, however, enjoyed a resilient expansion. The most prominent rate of growth was recorded in 2020 with an increase of 112% against the previous year. The level of export peaked at $X in 2021, and then fell in the following year.

Exports by Country

The United Arab Emirates represented the main exporter of hair curlers and curling tongs in MENA, with the volume of exports accounting for X units, which was approx. 57% of total exports in 2022. It was distantly followed by Turkey (X units), generating a 37% share of total exports. Kuwait (X units) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for the United Arab Emirates (with a CAGR of +9.3%), while shipments for the other leaders experienced mixed trends in the exports figures.

In value terms, the United Arab Emirates ($X) remains the largest hair curler supplier in MENA, comprising 71% of total exports. The second position in the ranking was taken by Turkey ($X), with a 24% share of total exports.

From 2012 to 2022, the average annual growth rate of value in the United Arab Emirates totaled +23.6%. The remaining exporting countries recorded the following average annual rates of exports growth: Turkey (+7.4% per year) and Kuwait (-16.2% per year).

Export Prices by Country

The export price in MENA stood at $X per unit in 2022, declining by -2.6% against the previous year. In general, the export price, however, recorded a prominent expansion. The pace of growth was the most pronounced in 2019 when the export price increased by 56%. The level of export peaked at $X per unit in 2021, and then declined in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per unit), while Turkey ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+13.1%), while the other leaders experienced more modest paces of growth.

Hair Curler Imports

Imports in MENA

In 2022, overseas purchases of hair curlers and curling tongs increased by 4.7% to X units, rising for the fifth year in a row after two years of decline. Over the period under review, imports recorded a remarkable increase. The most prominent rate of growth was recorded in 2019 when imports increased by 37%. The volume of import peaked in 2022 and is likely to see gradual growth in the near future.

In value terms, hair curler imports shrank dramatically to $X in 2022. Total imports indicated a strong increase from 2012 to 2022: its value increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +64.6% against 2018 indices. The pace of growth was the most pronounced in 2019 when imports increased by 31% against the previous year. The level of import peaked at $X in 2021, and then shrank significantly in the following year.

Imports by Country

The countries with the highest levels of hair curler imports in 2022 were the United Arab Emirates (X units), Iraq (X units) and Turkey (X units), together accounting for 60% of total import. Algeria (X units) ranks next in terms of the total imports with an 8.7% share, followed by Israel (5.2%). The following importers - Morocco (X units), Libya (X units), Yemen (X units), Iran (X units), Kuwait (X units) and Egypt (X units) - together made up 18% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Iraq (with a CAGR of +31.6%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X), Turkey ($X) and Israel ($X) constituted the countries with the highest levels of imports in 2022, together comprising 63% of total imports. Algeria, Iraq, Kuwait, Morocco, Iran, Libya, Egypt and Yemen lagged somewhat behind, together comprising a further 28%.

In terms of the main importing countries, Yemen, with a CAGR of +29.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in MENA amounted to $X per unit, dropping by -21.2% against the previous year. Overall, the import price saw a pronounced slump. The most prominent rate of growth was recorded in 2020 when the import price increased by 16%. Over the period under review, import prices attained the peak figure at $X per unit in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Kuwait ($X per unit), while Iraq ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Kuwait (+7.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform