MENA: Market for Hair Lotion and Preparation 2024

Market Size for Hair Lotion and Preparation in MENA

The MENA's hair lotion and preparation market soared to $X in 2021, picking up by 37% against the previous year. The total consumption indicated strong growth from 2012 to 2021: its value increased at an average annual rate of +6.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -18.2% against 2019 indices. As a result, consumption attained the peak level of $X. From 2020 to 2021, the growth of the market failed to regain momentum.

Production of Hair Lotion and Preparation in MENA

In value terms, hair lotion and preparation production surged to $X in 2021 estimated in export price. Over the period under review, production enjoyed a prominent increase. The most prominent rate of growth was recorded in 2019 with an increase of 47% against the previous year. As a result, production attained the peak level of $X. From 2020 to 2021, production growth failed to regain momentum.

Exports of Hair Lotion and Preparation

Exports in MENA

In 2021, after two years of decline, there was significant growth in shipments abroad of hair lotion and preparation, when their volume increased by 16% to X tons. The total export volume increased at an average annual rate of +2.7% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 with an increase of 36%. As a result, the exports reached the peak of X tons. From 2019 to 2021, the growth of the exports failed to regain momentum.

In value terms, hair lotion and preparation exports totaled $X in 2021. Total exports indicated a moderate expansion from 2012 to 2021: its value increased at an average annual rate of +3.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 when exports increased by 53% against the previous year. As a result, the exports reached the peak of $X. From 2019 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Turkey represented the main exporting country with an export of around X tons, which amounted to 48% of total exports. The United Arab Emirates (X tons) ranks second in terms of the total exports with a 25% share, followed by Israel (9.6%), Lebanon (5.8%) and Oman (4.9%). Saudi Arabia (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by Oman (with a CAGR of +60.7%), while the other leaders experienced more modest paces of growth.

In value terms, the largest hair lotion and preparation supplying countries in MENA were Turkey ($X), the United Arab Emirates ($X) and Israel ($X), with a combined 87% share of total exports. These countries were followed by Lebanon, Oman and Saudi Arabia, which together accounted for a further 9%.

Oman, with a CAGR of +45.0%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the export price in MENA amounted to $X per ton, falling by -7.3% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of 13%. As a result, the export price reached the peak level of $X per ton. From 2019 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Israel ($X per ton), while Oman ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Lebanon (+4.9%), while the other leaders experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports in MENA

In 2021, approx. X tons of hair lotion and preparation were imported in MENA; rising by 28% compared with the year before. The total import volume increased at an average annual rate of +3.0% from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, hair lotion and preparation imports soared to $X in 2021. The total import value increased at an average annual rate of +2.7% over the period from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, the United Arab Emirates (X tons), Iraq (X tons), Saudi Arabia (X tons), Turkey (X tons), Kuwait (X tons), Yemen (X tons), Libya (X tons), Morocco (X tons), Israel (X tons), Oman (X tons), Egypt (X tons) and Algeria (X tons) represented the largest importer of hair lotion and preparation in MENA, achieving 90% of total import.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Iraq (with a CAGR of +8.6%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X), Saudi Arabia ($X) and Turkey ($X) constituted the countries with the highest levels of imports in 2021, with a combined 51% share of total imports. Iraq, Kuwait, Israel, Oman, Morocco, Libya, Algeria, Egypt and Yemen lagged somewhat behind, together accounting for a further 37%.

Iraq, with a CAGR of +8.9%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in MENA amounted to $X per ton, standing approx. at the previous year. In general, the import price, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 an increase of 7.7%. The level of import peaked at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Israel ($X per ton), while Yemen ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Kuwait (+4.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform