MENA: Market for Non-Soap Washing and Cleaning Preparations 2025

Market Size for Non-Soap Washing and Cleaning Preparations in MENA

The MENA's market for non-soap washing and cleaning preparations dropped slightly to $X in 2022, waning by -2.3% against the previous year. The total consumption indicated a pronounced increase from 2012 to 2022: its value increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -14.1% against 2019 indices. The level of consumption peaked at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Production of Non-Soap Washing and Cleaning Preparations in MENA

In value terms, non-soap washing and cleaning preparations production dropped to $X in 2022 estimated in export price. Over the period under review, production, however, saw noticeable growth. The pace of growth was the most pronounced in 2018 when the production volume increased by 67% against the previous year. Over the period under review, production attained the maximum level at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Exports of Non-Soap Washing and Cleaning Preparations

Exports in MENA

For the fourth consecutive year, MENA recorded growth in shipments abroad of non-soap washing and cleaning preparations, which increased by 4.9% to X tons in 2022. Total exports indicated resilient growth from 2012 to 2022: its volume increased at an average annual rate of +6.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +82.8% against 2012 indices. The pace of growth appeared the most rapid in 2013 when exports increased by 18% against the previous year. Over the period under review, the exports hit record highs in 2022 and are likely to see steady growth in the near future.

In value terms, non-soap washing and cleaning preparations exports skyrocketed to $X in 2022. Total exports indicated resilient growth from 2012 to 2022: its value increased at an average annual rate of +7.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +32.1% against 2017 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

In 2022, Turkey (X tons) represented the largest exporter of non-soap washing and cleaning preparations, committing 48% of total exports. Saudi Arabia (X tons) ranks second in terms of the total exports with a 21% share, followed by Egypt (7.6%), the United Arab Emirates (6.5%) and Jordan (5.1%). The following exporters - Oman (X tons) and Iran (X tons) - together made up 4.6% of total exports.

Turkey was also the fastest-growing in terms of the non-soap washing and cleaning preparations exports, with a CAGR of +9.7% from 2012 to 2022. At the same time, Saudi Arabia (+8.0%), the United Arab Emirates (+5.2%), Iran (+3.8%), Oman (+2.9%) and Egypt (+1.4%) displayed positive paces of growth. Jordan experienced a relatively flat trend pattern. From 2012 to 2022, the share of Turkey and Saudi Arabia increased by +13 and +3.2 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Saudi Arabia ($X), Turkey ($X) and Egypt ($X) constituted the countries with the highest levels of exports in 2022, together accounting for 75% of total exports.

Among the main exporting countries, Saudi Arabia, with a CAGR of +10.9%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the export price in MENA amounted to $X per ton, rising by 19% against the previous year. In general, the export price continues to indicate a relatively flat trend pattern. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Egypt ($X per ton), while Iran ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Jordan (+6.6%), while the other leaders experienced more modest paces of growth.

Imports of Non-Soap Washing and Cleaning Preparations

Imports in MENA

In 2022, purchases abroad of non-soap washing and cleaning preparations was finally on the rise to reach X tons after two years of decline. The total import volume increased at an average annual rate of +4.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2013 when imports increased by 14%. Over the period under review, imports reached the peak figure at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, non-soap washing and cleaning preparations imports expanded significantly to $X in 2022. The total import value increased at an average annual rate of +4.9% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2013 when imports increased by 13% against the previous year. The level of import peaked in 2022 and is expected to retain growth in the immediate term.

Imports by Country

The countries with the highest levels of non-soap washing and cleaning preparations imports in 2022 were the United Arab Emirates (X tons), Turkey (X tons), Iraq (X tons), Saudi Arabia (X tons), Israel (X tons), Kuwait (X tons), Algeria (X tons), Morocco (X tons), Oman (X tons), Yemen (X tons), Libya (X tons) and Jordan (X tons), together finishing at 89% of total import.

From 2012 to 2022, the biggest increases were recorded for Oman (with a CAGR of +16.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Turkey ($X), the United Arab Emirates ($X) and Saudi Arabia ($X) constituted the countries with the highest levels of imports in 2022, with a combined 45% share of total imports. Israel, Iraq, Kuwait, Algeria, Oman, Morocco, Libya, Jordan and Yemen lagged somewhat behind, together comprising a further 44%.

Oman, with a CAGR of +17.0%, recorded the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in MENA stood at $X per ton in 2022, surging by 3.4% against the previous year. In general, the import price recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 when the import price increased by 10% against the previous year. The level of import peaked in 2022 and is likely to continue growth in the near future.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Turkey ($X per ton), while Yemen ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Libya (+5.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform