MENA: Bath Preparations Market 2025

Bath Preparations Market Size in MENA

After two years of growth, the MENA's bath preparations market decreased by -5.1% to $X in 2021. In general, consumption continues to indicate a mild contraction. The level of consumption peaked at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Bath Preparations Production in MENA

In value terms, bath preparations production reduced slightly to $X in 2021 estimated in export price. Overall, production continues to indicate a mild reduction. The pace of growth was the most pronounced in 2019 when the production volume increased by 18%. Over the period under review, production reached the peak level at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Bath Preparations Exports

Exports in MENA

In 2021, overseas shipments of perfumed bath salts and other bath preparations increased by 15% to X tons, rising for the fourth consecutive year after two years of decline. Overall, exports continue to indicate a buoyant increase. The pace of growth was the most pronounced in 2019 when exports increased by 73% against the previous year. The volume of export peaked in 2021 and is expected to retain growth in the near future.

In value terms, bath preparations exports fell to $X in 2021. Over the period under review, exports saw a prominent expansion. The most prominent rate of growth was recorded in 2019 with an increase of 104% against the previous year. Over the period under review, the exports attained the peak figure at $X in 2020, and then fell in the following year.

Exports by Country

The United Arab Emirates (X tons) and Turkey (X tons) dominates exports structure, together making up 83% of total exports. It was distantly followed by Egypt (X tons), creating a 5.6% share of total exports. Israel (X tons), Jordan (X tons), Saudi Arabia (X tons) and Lebanon (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Lebanon (with a CAGR of +32.0%), while the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X) remains the largest bath preparations supplier in MENA, comprising 65% of total exports. The second position in the ranking was held by Turkey ($X), with a 21% share of total exports. It was followed by Egypt, with a 5.2% share.

From 2012 to 2021, the average annual growth rate of value in the United Arab Emirates totaled +8.0%. In the other countries, the average annual rates were as follows: Turkey (+15.2% per year) and Egypt (+14.4% per year).

Export Prices by Country

In 2021, the export price in MENA amounted to $X per ton, which is down by -22.3% against the previous year. In general, the export price saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when the export price increased by 24%. Over the period under review, the export prices reached the peak figure at $X per ton in 2020, and then contracted sharply in the following year.

Prices varied noticeably country of origin: the country with the highest price was the United Arab Emirates ($X per ton), while Jordan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Saudi Arabia (+2.4%), while the other leaders experienced more modest paces of growth.

Bath Preparations Imports

Imports in MENA

In 2021, the amount of perfumed bath salts and other bath preparations imported in MENA amounted to X tons, growing by 7.2% against 2020 figures. The total import volume increased at an average annual rate of +2.8% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2019 when imports increased by 15% against the previous year. Over the period under review, imports hit record highs in 2021 and are likely to see steady growth in the near future.

In value terms, bath preparations imports contracted to $X in 2021. In general, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when imports increased by 33%. The level of import peaked at $X in 2020, and then shrank in the following year.

Imports by Country

The countries with the highest levels of bath preparations imports in 2021 were the United Arab Emirates (X tons), Turkey (X tons) and Saudi Arabia (X tons), together finishing at 51% of total import. Iraq (X tons) took the next position in the ranking, followed by Morocco (X tons), Egypt (X tons), Oman (X tons) and Kuwait (X tons). All these countries together took near 32% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Iraq (with a CAGR of +27.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest bath preparations importing markets in MENA were Saudi Arabia ($X), the United Arab Emirates ($X) and Kuwait ($X), with a combined 51% share of total imports. These countries were followed by Oman, Iraq, Turkey, Morocco and Egypt, which together accounted for a further 30%.

Among the main importing countries, Iraq, with a CAGR of +29.2%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in MENA amounted to $X per ton, with a decrease of -19% against the previous year. Overall, the import price showed a perceptible decrease. The most prominent rate of growth was recorded in 2019 when the import price increased by 15% against the previous year. The level of import peaked at $X per ton in 2020, and then reduced remarkably in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Kuwait ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Oman (+2.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform