MENA: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in MENA

After four years of growth, the MENA's market for preparations for permanent waving or straightening of hair decreased by -19.9% to $X in 2021. In general, consumption, however, recorded a temperate expansion. As a result, consumption reached the peak level of $X, and then declined rapidly in the following year.

Production of Preparations For Permanent Waving Or Straightening Of Hair in MENA

In value terms, hair waving or straightening preparations production dropped modestly to $X in 2021 estimated in export price. The total production indicated a noticeable increase from 2012 to 2021: its value increased at an average annual rate of +3.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +59.6% against 2016 indices. The pace of growth was the most pronounced in 2017 when the production volume increased by 25%. The level of production peaked at $X in 2020, and then reduced in the following year.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports in MENA

In 2021, approx. X tons of preparations for permanent waving or straightening of hair were exported in MENA; jumping by 72% against the previous year. In general, exports, however, continue to indicate a abrupt decrease. The growth pace was the most rapid in 2017 when exports increased by 84%. The volume of export peaked at X tons in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

In value terms, hair waving or straightening preparations exports soared to $X in 2021. Over the period under review, exports, however, saw a slight descent. The pace of growth appeared the most rapid in 2017 when exports increased by 60%. Over the period under review, the exports reached the maximum at $X in 2015; however, from 2016 to 2021, the exports failed to regain momentum.

Exports by Country

Lebanon prevails in exports structure, recording X tons, which was near 78% of total exports in 2021. The United Arab Emirates (X tons) held a 9.8% share (based on physical terms) of total exports, which put it in second place, followed by Tunisia (5.5%). Turkey (X tons) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to hair waving or straightening preparations exports from Lebanon stood at -6.2%. At the same time, Turkey (+29.3%) displayed positive paces of growth. Moreover, Turkey emerged as the fastest-growing exporter exported in MENA, with a CAGR of +29.3% from 2012-2021. Tunisia experienced a relatively flat trend pattern. By contrast, the United Arab Emirates (-11.8%) illustrated a downward trend over the same period. From 2012 to 2021, the share of Turkey, Lebanon and Tunisia increased by +4.1, +3.9 and +2.3 percentage points, respectively.

In value terms, Lebanon ($X) emerged as the largest hair waving or straightening preparations supplier in MENA, comprising 71% of total exports. The second position in the ranking was held by the United Arab Emirates ($X), with a 10% share of total exports. It was followed by Tunisia, with an 8.6% share.

In Lebanon, hair waving or straightening preparations exports remained relatively stable over the period from 2012-2021. In the other countries, the average annual rates were as follows: the United Arab Emirates (-8.6% per year) and Tunisia (-0.7% per year).

Export Prices by Country

In 2021, the export price in MENA amounted to $X per ton, shrinking by -21.1% against the previous year. Export price indicated a buoyant expansion from 2012 to 2021: its price increased at an average annual rate of +5.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2015 when the export price increased by 31% against the previous year. The level of export peaked at $X per ton in 2020, and then dropped sharply in the following year.

Prices varied noticeably country of origin: the country with the highest price was Tunisia ($X per ton), while Lebanon ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Lebanon (+6.5%), while the other leaders experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports in MENA

Hair waving or straightening preparations imports expanded notably to X tons in 2021, growing by 13% against the year before. Overall, imports, however, continue to indicate a deep slump. The volume of import peaked at X tons in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, hair waving or straightening preparations imports skyrocketed to $X in 2021. In general, imports, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of 25% against the previous year. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

Saudi Arabia (X tons) and the United Arab Emirates (X tons) represented the main importers of preparations for permanent waving or straightening of hair in 2021, reaching approx. 30% and 22% of total imports, respectively. Iraq (X tons) held a 10% share (based on physical terms) of total imports, which put it in second place, followed by Jordan (9%), Morocco (4.8%) and Algeria (4.7%). Oman (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Jordan (with a CAGR of +7.3%), while imports for the other leaders experienced a decline in the imports figures.

In value terms, Saudi Arabia ($X), the United Arab Emirates ($X) and Iraq ($X) were the countries with the highest levels of imports in 2021, with a combined 69% share of total imports. Morocco, Jordan, Oman and Algeria lagged somewhat behind, together accounting for a further 17%.

Jordan, with a CAGR of +8.5%, recorded the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in MENA amounted to $X per ton, rising by 4.3% against the previous year. Import price indicated a remarkable increase from 2012 to 2021: its price increased at an average annual rate of +5.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, hair waving or straightening preparations import price increased by +54.2% against 2016 indices. The most prominent rate of growth was recorded in 2017 when the import price increased by 22% against the previous year. Over the period under review, import prices attained the peak figure in 2021 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Saudi Arabia ($X per ton), while Jordan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Iraq (+15.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform