MENA: Market for Rusks, Toasted Bread and Similar Toasted Products 2024

Market Size for Rusks, Toasted Bread and Similar Toasted Products in MENA

In 2021, the MENA's rusks and toasted bread market increased by 3% to $X for the first time since 2018, thus ending a two-year declining trend. In general, consumption, however, saw a buoyant increase. As a result, consumption reached the peak level of $X. From 2019 to 2021, the growth of the market remained at a lower figure.

Production of Rusks, Toasted Bread and Similar Toasted Products in MENA

In value terms, rusks and toasted bread production rose sharply to $X in 2021 estimated in export price. Overall, production, however, saw a prominent increase. The pace of growth was the most pronounced in 2018 when the production volume increased by 202%. As a result, production attained the peak level of $X. From 2019 to 2021, production growth remained at a somewhat lower figure.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports in MENA

Rusks and toasted bread exports expanded modestly to X tons in 2021, growing by 4.7% against the previous year. Over the period under review, exports recorded a buoyant increase. The pace of growth was the most pronounced in 2016 when exports increased by 37% against the previous year. The volume of export peaked in 2021 and is expected to retain growth in the near future.

In value terms, rusks and toasted bread exports expanded to $X in 2021. Overall, exports enjoyed a remarkable increase. The growth pace was the most rapid in 2013 with an increase of 34% against the previous year. Over the period under review, the exports attained the peak figure in 2021 and are expected to retain growth in the near future.

Exports by Country

Saudi Arabia was the main exporter of rusks, toasted bread and similar toasted products in MENA, with the volume of exports recording X tons, which was approx. 68% of total exports in 2021. It was distantly followed by Turkey (X tons) and the United Arab Emirates (X tons), together making up a 23% share of total exports. Kuwait (X tons) followed a long way behind the leaders.

Exports from Saudi Arabia increased at an average annual rate of +11.4% from 2012 to 2021. At the same time, Turkey (+17.2%), Kuwait (+17.1%) and the United Arab Emirates (+8.3%) displayed positive paces of growth. Moreover, Turkey emerged as the fastest-growing exporter exported in MENA, with a CAGR of +17.2% from 2012-2021. Turkey (+6.7 p.p.) and Saudi Arabia (+1.9 p.p.) significantly strengthened its position in terms of the total exports, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Saudi Arabia ($X) remains the largest rusks and toasted bread supplier in MENA, comprising 70% of total exports. The second position in the ranking was held by Turkey ($X), with a 14% share of total exports. It was followed by the United Arab Emirates, with a 5% share.

From 2012 to 2021, the average annual growth rate of value in Saudi Arabia stood at +8.9%. In the other countries, the average annual rates were as follows: Turkey (+13.7% per year) and the United Arab Emirates (+17.6% per year).

Export Prices by Country

The export price in MENA stood at $X per ton in 2021, falling by -1.9% against the previous year. Over the period under review, the export price continues to indicate a mild descent. The most prominent rate of growth was recorded in 2013 an increase of 19%. As a result, the export price attained the peak level of $X per ton. From 2014 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Kuwait ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+8.6%), while the other leaders experienced mixed trends in the export price figures.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports in MENA

In 2021, supplies from abroad of rusks, toasted bread and similar toasted products decreased by less than 0.1% to X tons, falling for the second year in a row after two years of growth. Overall, imports, however, recorded a remarkable increase. The most prominent rate of growth was recorded in 2016 with an increase of 84%. Over the period under review, imports attained the peak figure at X tons in 2019; however, from 2020 to 2021, imports failed to regain momentum.

In value terms, rusks and toasted bread imports stood at $X in 2021. In general, imports, however, showed a resilient expansion. The pace of growth was the most pronounced in 2014 with an increase of 58%. The level of import peaked in 2021 and is likely to continue growth in the immediate term.

Imports by Country

The United Arab Emirates represented the main importer of rusks, toasted bread and similar toasted products in MENA, with the volume of imports accounting for X tons, which was approx. 47% of total imports in 2021. Saudi Arabia (X tons) ranks second in terms of the total imports with a 15% share, followed by Kuwait (15%) and Oman (6.7%). The following importers - Iraq (X tons), Jordan (X tons) and Israel (X tons) - together made up 10% of total imports.

The United Arab Emirates was also the fastest-growing in terms of the rusks, toasted bread and similar toasted products imports, with a CAGR of +30.7% from 2012 to 2021. At the same time, Iraq (+25.1%), Oman (+24.8%), Kuwait (+10.4%), Israel (+6.5%), Saudi Arabia (+6.1%) and Jordan (+1.2%) displayed positive paces of growth. From 2012 to 2021, the share of the United Arab Emirates, Oman and Iraq increased by +33, +3.7 and +2.5 percentage points, respectively.

In value terms, the United Arab Emirates ($X) constitutes the largest market for imported rusks, toasted bread and similar toasted products in MENA, comprising 39% of total imports. The second position in the ranking was held by Kuwait ($X), with a 19% share of total imports. It was followed by Saudi Arabia, with a 14% share.

From 2012 to 2021, the average annual rate of growth in terms of value in the United Arab Emirates totaled +23.2%. In the other countries, the average annual rates were as follows: Kuwait (+8.9% per year) and Saudi Arabia (+10.2% per year).

Import Prices by Country

In 2021, the import price in MENA amounted to $X per ton, rising by 2.2% against the previous year. Over the period under review, the import price, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 when the import price increased by 25% against the previous year. As a result, import price reached the peak level of $X per ton. From 2015 to 2021, the import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Oman ($X per ton), while the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Jordan (+5.6%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform