MENA: Video Game Console Market 2025

Video Game Console Market Size in MENA

In 2022, the MENA's video game console market increased by 18% to $X, rising for the second year in a row after three years of decline. The total consumption indicated a notable increase from 2012 to 2022: its value increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +63.0% against 2020 indices. Over the period under review, the market reached the maximum level in 2022 and is expected to retain growth in years to come.

Video Game Console Production in MENA

In value terms, video game console production declined to $X in 2022 estimated in export price. Over the period under review, production, however, recorded a noticeable shrinkage. The pace of growth appeared the most rapid in 2021 with an increase of 12%. Over the period under review, production reached the maximum level at $X in 2015; however, from 2016 to 2022, production stood at a somewhat lower figure.

Video Game Console Exports

Exports in MENA

In 2022, the amount of video game consoles exported in MENA contracted significantly to X units, waning by -44.2% on 2021 figures. Overall, exports continue to indicate a noticeable slump. The pace of growth was the most pronounced in 2014 with an increase of 77%. As a result, the exports reached the peak of X units. From 2015 to 2022, the growth of the exports failed to regain momentum.

In value terms, video game console exports fell rapidly to $X in 2022. In general, exports saw a pronounced decrease. The most prominent rate of growth was recorded in 2013 when exports increased by 66% against the previous year. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

Exports by Country

The United Arab Emirates (X units) and Oman (X units) represented roughly 73% of total exports in 2022. Israel (X units) ranks next in terms of the total exports with a 14% share, followed by Turkey (5.4%). Saudi Arabia (X units) and Morocco (X units) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Israel (with a CAGR of +100.4%), while the other leaders experienced more modest paces of growth.

In value terms, the largest video game console supplying countries in MENA were the United Arab Emirates ($X), Israel ($X) and Oman ($X), together accounting for 93% of total exports.

Israel, with a CAGR of +112.3%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the export price in MENA amounted to $X per unit, standing approx. at the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 an increase of 24%. The level of export peaked at $X per unit in 2013; however, from 2014 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Israel ($X per unit), while Morocco ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Morocco (+7.4%), while the other leaders experienced more modest paces of growth.

Video Game Console Imports

Imports in MENA

In 2022, approx. X units of video game consoles were imported in MENA; with an increase of 4.6% compared with the previous year. Total imports indicated mild growth from 2012 to 2022: its volume increased at an average annual rate of +1.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +18.9% against 2020 indices. The pace of growth appeared the most rapid in 2017 when imports increased by 55% against the previous year. As a result, imports reached the peak of X units. From 2018 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, video game console imports shrank to $X in 2022. The total import value increased at an average annual rate of +1.2% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2021 with an increase of 40% against the previous year. As a result, imports reached the peak of $X, and then declined in the following year.

Imports by Country

The United Arab Emirates prevails in imports structure, finishing at X units, which was approx. 70% of total imports in 2022. Israel (X units) held an 8.6% share (based on physical terms) of total imports, which put it in second place, followed by Turkey (6.9%) and Qatar (5.9%). Kuwait (X units) held a minor share of total imports.

Imports into the United Arab Emirates increased at an average annual rate of +2.6% from 2012 to 2022. At the same time, Qatar (+25.4%), Kuwait (+15.2%) and Israel (+10.4%) displayed positive paces of growth. Moreover, Qatar emerged as the fastest-growing importer imported in MENA, with a CAGR of +25.4% from 2012-2022. By contrast, Turkey (-5.2%) illustrated a downward trend over the same period. While the share of the United Arab Emirates (+6 p.p.), Qatar (+5.2 p.p.), Israel (+4.8 p.p.) and Kuwait (+2.4 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Turkey (-7 p.p.) displayed negative dynamics.

In value terms, the United Arab Emirates ($X) constitutes the largest market for imported video game consoles in MENA, comprising 75% of total imports. The second position in the ranking was taken by Israel ($X), with an 11% share of total imports. It was followed by Kuwait, with a 4% share.

In the United Arab Emirates, video game console imports expanded at an average annual rate of +7.8% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Israel (+18.0% per year) and Kuwait (+21.4% per year).

Import Prices by Country

In 2022, the import price in MENA amounted to $X per unit, waning by -9.2% against the previous year. In general, the import price showed a relatively flat trend pattern. The growth pace was the most rapid in 2021 an increase of 23%. Over the period under review, import prices hit record highs at $X per unit in 2016; however, from 2017 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Israel ($X per unit), while Turkey ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Israel (+6.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform