MERCOSUR: Toy Market 2024

Toy Market Size in MERCOSUR

In 2021, the MERCOSUR toy market was finally on the rise to reach $X after two years of decline. The total consumption indicated a prominent increase from 2012 to 2021: its value increased at an average annual rate of +6.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -11.1% against 2018 indices. The level of consumption peaked at $X in 2018; however, from 2019 to 2021, consumption stood at a somewhat lower figure.

Toy Production in MERCOSUR

In value terms, toy production expanded rapidly to $X in 2021 estimated in export price. Overall, production posted a buoyant expansion. The pace of growth appeared the most rapid in 2017 with an increase of 35% against the previous year. Over the period under review, production hit record highs at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Toy Exports

Exports in MERCOSUR

In 2021, approx. X tons of dolls and toys were exported in MERCOSUR; jumping by 22% compared with the previous year's figure. Over the period under review, exports, however, continue to indicate a mild downturn. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, toy exports surged to $X in 2021. In general, exports, however, showed a noticeable contraction. The level of export peaked at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

The biggest shipments were from Chile (X tons), Colombia (X tons) and Brazil (X tons), together recording 78% of total export. Peru (X tons) took the next position in the ranking, followed by Paraguay (X tons). All these countries together took approx. 21% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Paraguay (with a CAGR of +29.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest toy supplying countries in MERCOSUR were Chile ($X), Colombia ($X) and Peru ($X), together accounting for 84% of total exports. Brazil and Paraguay lagged somewhat behind, together comprising a further 14%.

Paraguay, with a CAGR of +22.3%, recorded the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in MERCOSUR stood at $X per ton in 2021, growing by 19% against the previous year. In general, the export price, however, showed a mild setback. The growth pace was the most rapid in 2017 when the export price increased by 22%. The level of export peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Chile ($X per ton), while Paraguay ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Colombia (+2.6%), while the other leaders experienced a decline in the export price figures.

Toy Imports

Imports in MERCOSUR

In 2021, overseas purchases of dolls and toys were finally on the rise to reach X tons after two years of decline. The total import volume increased at an average annual rate of +1.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, imports attained the maximum at X tons in 2014; however, from 2015 to 2021, imports failed to regain momentum.

In value terms, toy imports soared to $X in 2021. The total import value increased at an average annual rate of +1.0% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

The purchases of the three major importers of dolls and toys, namely Chile, Brazil and Peru, represented more than two-thirds of total import. Colombia (X tons) ranks next in terms of the total imports with an 11% share, followed by Argentina (5.5%), Ecuador (5.2%) and Paraguay (4.6%).

From 2012 to 2021, the biggest increases were recorded for Chile (with a CAGR of +9.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Chile ($X), Brazil ($X) and Colombia ($X) appeared to be the countries with the highest levels of imports in 2021, with a combined 68% share of total imports.

In terms of the main importing countries, Colombia, with a CAGR of +8.9%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in MERCOSUR stood at $X per ton in 2021, with an increase of 14% against the previous year. In general, the import price, however, saw a relatively flat trend pattern. Over the period under review, import prices attained the maximum at $X per ton in 2016; however, from 2017 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Colombia ($X per ton), while Paraguay ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Colombia (+9.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform