MERCOSUR: Magnetic Media Market 2024

Magnetic Media Market Size in MERCOSUR

In 2021, the MERCOSUR magnetic media market decreased by -6.1% to $X for the first time since 2018, thus ending a two-year rising trend. Overall, consumption recorded a pronounced decline. Over the period under review, the market reached the peak level at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Magnetic Media Production in MERCOSUR

In value terms, magnetic media production shrank slightly to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.2% from 2012 to 2021; however, the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. The growth pace was the most rapid in 2016 with an increase of 1.5%. The level of production peaked at $X in 2020, and then reduced in the following year.

Magnetic Media Exports

Exports in MERCOSUR

In 2021, overseas shipments of magnetic media, not recorded, except cards with a magnetic stripe were finally on the rise to reach X units for the first time since 2018, thus ending a two-year declining trend. Overall, exports, however, faced a abrupt decline. The pace of growth was the most pronounced in 2015 with an increase of 307%. Over the period under review, the exports attained the peak figure at X units in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, magnetic media exports skyrocketed to $X in 2021. Over the period under review, exports, however, faced a abrupt downturn. The most prominent rate of growth was recorded in 2015 with an increase of 65%. Over the period under review, the exports attained the maximum at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Brazil was the major exporting country with an export of about X units, which reached 72% of total exports. Colombia (X units) took the second position in the ranking, followed by Guyana (X units). All these countries together took approx. 21% share of total exports. The following exporters - Argentina (X units) and Chile (X units) - together made up 6.2% of total exports.

Exports from Brazil increased at an average annual rate of +3.3% from 2012 to 2021. At the same time, Guyana (+40.8%) and Colombia (+2.0%) displayed positive paces of growth. Moreover, Guyana emerged as the fastest-growing exporter exported in MERCOSUR, with a CAGR of +40.8% from 2012-2021. By contrast, Argentina (-19.2%) and Chile (-42.7%) illustrated a downward trend over the same period. While the share of Brazil (+59 p.p.), Colombia (+10 p.p.) and Guyana (+8.3 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Argentina (-2.9 p.p.) and Chile (-63.5 p.p.) displayed negative dynamics.

In value terms, Brazil ($X) remains the largest magnetic media supplier in MERCOSUR, comprising 60% of total exports. The second position in the ranking was taken by Colombia ($X), with a 24% share of total exports. It was followed by Argentina, with a 7.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Brazil stood at -10.0%. The remaining exporting countries recorded the following average annual rates of exports growth: Colombia (-3.6% per year) and Argentina (-27.1% per year).

Export Prices by Country

The export price in MERCOSUR stood at $X per unit in 2021, waning by -14.3% against the previous year. Overall, the export price continues to indicate a abrupt decline. The pace of growth appeared the most rapid in 2013 when the export price increased by 143% against the previous year. As a result, the export price reached the peak level of $X per unit. From 2014 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Chile ($X per unit), while Guyana ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Chile (+7.2%), while the other leaders experienced a decline in the export price figures.

Magnetic Media Imports

Imports in MERCOSUR

In 2021, purchases abroad of magnetic media, not recorded, except cards with a magnetic stripe decreased by -20.1% to X units for the first time since 2018, thus ending a two-year rising trend. In general, imports saw a abrupt curtailment. The pace of growth appeared the most rapid in 2020 with an increase of 28% against the previous year. Over the period under review, imports hit record highs at X units in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, magnetic media imports amounted to $X in 2021. Over the period under review, imports showed a abrupt setback. The growth pace was the most rapid in 2017 when imports increased by 14%. The level of import peaked at $X in 2012; however, from 2013 to 2021, imports failed to regain momentum.

Imports by Country

Brazil represented the major importing country with an import of about X units, which reached 72% of total imports. Chile (X units) held the second position in the ranking, followed by Peru (X units). All these countries together held near 16% share of total imports. Ecuador (X units), Paraguay (X units), Colombia (X units) and Uruguay (X units) followed a long way behind the leaders.

Brazil was also the fastest-growing in terms of the magnetic media, not recorded, except cards with a magnetic stripe imports, with a CAGR of -5.0% from 2012 to 2021. Peru (-14.7%), Chile (-16.0%), Ecuador (-17.0%), Uruguay (-18.9%), Colombia (-23.4%) and Paraguay (-28.5%) illustrated a downward trend over the same period. While the share of Brazil (+50 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Colombia (-2.9 p.p.) and Paraguay (-7.7 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Brazil ($X) constitutes the largest market for imported magnetic media, not recorded, except cards with a magnetic stripe in MERCOSUR, comprising 36% of total imports. The second position in the ranking was held by Chile ($X), with an 11% share of total imports. It was followed by Ecuador, with an 11% share.

In Brazil, magnetic media imports contracted by an average annual rate of -9.0% over the period from 2012-2021. The remaining importing countries recorded the following average annual rates of imports growth: Chile (-11.5% per year) and Ecuador (-1.0% per year).

Import Prices by Country

In 2021, the import price in MERCOSUR amounted to $X per unit, jumping by 40% against the previous year. Over the period under review, the import price continues to indicate a strong expansion. The growth pace was the most rapid in 2015 an increase of 50% against the previous year. Over the period under review, import prices reached the peak figure at $X per unit in 2018; however, from 2019 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Paraguay ($X per unit), while Brazil ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Paraguay (+40.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform