MERCOSUR: Potato Chips Market 2024

Potato Chips Market Size in MERCOSUR

The MERCOSUR potato chips market reduced slightly to $X in 2022, shrinking by -3.8% against the previous year. The total consumption indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +5.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -10.5% against 2019 indices. The level of consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Potato Chips Production in MERCOSUR

In value terms, potato chips production contracted to $X in 2022 estimated in export price. The total production indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -10.6% against 2019 indices. The most prominent rate of growth was recorded in 2013 when the production volume increased by 22% against the previous year. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Potato Chips Exports

Exports in MERCOSUR

In 2022, the amount of potato chips exported in MERCOSUR skyrocketed to X tons, with an increase of 16% compared with the previous year's figure. In general, exports, however, continue to indicate a pronounced curtailment. The volume of export peaked at X tons in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, potato chips exports rose notably to $X in 2022. Over the period under review, exports, however, saw a perceptible descent. The pace of growth appeared the most rapid in 2017 with an increase of 16%. The level of export peaked at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

Argentina dominates exports structure, reaching X tons, which was approx. 69% of total exports in 2022. Peru (X tons) held a 9.4% share (based on physical terms) of total exports, which put it in second place, followed by Brazil (8.5%), Colombia (7.5%) and Chile (4.8%).

From 2012 to 2022, average annual rates of growth with regard to potato chips exports from Argentina stood at -3.2%. At the same time, Peru (+12.5%), Brazil (+10.3%) and Chile (+7.6%) displayed positive paces of growth. Moreover, Peru emerged as the fastest-growing exporter exported in MERCOSUR, with a CAGR of +12.5% from 2012-2022. By contrast, Colombia (-9.9%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Peru, Brazil and Chile increased by +7.1, +6 and +3 percentage points, respectively.

In value terms, Argentina ($X) remains the largest potato chips supplier in MERCOSUR, comprising 59% of total exports. The second position in the ranking was held by Peru ($X), with a 14% share of total exports. It was followed by Brazil, with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Argentina totaled -4.2%. The remaining exporting countries recorded the following average annual rates of exports growth: Peru (+11.8% per year) and Brazil (+8.5% per year).

Export Prices by Country

The export price in MERCOSUR stood at $X per ton in 2022, leveling off at the previous year. In general, the export price showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 an increase of 22% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2016 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Peru ($X per ton), while Argentina ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Colombia (-0.5%), while the other leaders experienced a decline in the export price figures.

Potato Chips Imports

Imports in MERCOSUR

In 2022, approx. X tons of potato chips were imported in MERCOSUR; waning by -3.8% compared with the previous year's figure. In general, imports continue to indicate a perceptible decline. The growth pace was the most rapid in 2017 with an increase of 17% against the previous year. The volume of import peaked at X tons in 2013; however, from 2014 to 2022, imports remained at a lower figure.

In value terms, potato chips imports rose modestly to $X in 2022. Overall, imports recorded a abrupt curtailment. The pace of growth was the most pronounced in 2017 with an increase of 16% against the previous year. The level of import peaked at $X in 2013; however, from 2014 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Uruguay (X tons) and Chile (X tons) were the major importers of potato chips in MERCOSUR, together making up 62% of total imports. Brazil (X tons) took a 17% share (based on physical terms) of total imports, which put it in second place, followed by Paraguay (6.5%) and Colombia (6.3%). The following importers - Guyana (X tons) and Argentina (X tons) - each amounted to a 7.2% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Guyana (with a CAGR of +8.3%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest potato chips importing markets in MERCOSUR were Uruguay ($X), Chile ($X) and Brazil ($X), with a combined 74% share of total imports. Colombia, Paraguay, Guyana and Argentina lagged somewhat behind, together comprising a further 23%.

In terms of the main importing countries, Colombia, with a CAGR of +9.1%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trends in the imports figures.

Import Prices by Country

The import price in MERCOSUR stood at $X per ton in 2022, growing by 8.4% against the previous year. Over the period under review, the import price, however, saw a perceptible contraction. Over the period under review, import prices attained the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Colombia ($X per ton), while Argentina ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Colombia (+1.7%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform