MERCOSUR: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in MERCOSUR

After four years of decline, the MERCOSUR market for preparations for permanent waving or straightening of hair increased by 3.3% to $X in 2021. Over the period under review, consumption, however, showed a pronounced contraction. The level of consumption peaked at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Production of Preparations For Permanent Waving Or Straightening Of Hair in MERCOSUR

In value terms, hair waving or straightening preparations production rose significantly to $X in 2021 estimated in export price. Over the period under review, production, however, saw a slight contraction. The pace of growth appeared the most rapid in 2015 when the production volume increased by 12%. Over the period under review, production reached the peak level at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports in MERCOSUR

In 2021, overseas shipments of preparations for permanent waving or straightening of hair increased by 22% to X tons, rising for the sixth consecutive year after three years of decline. Overall, exports recorded a resilient increase. The most prominent rate of growth was recorded in 2018 with an increase of 61%. The volume of export peaked in 2021 and is likely to continue growth in the near future.

In value terms, hair waving or straightening preparations exports reached $X in 2021. In general, exports recorded a buoyant expansion. The pace of growth was the most pronounced in 2018 when exports increased by 109%. Over the period under review, the exports attained the peak figure in 2021 and are expected to retain growth in years to come.

Exports by Country

Brazil (X tons) and Peru (X tons) represented roughly 98% of total exports in 2021.

From 2012 to 2021, the biggest increases were recorded for Peru (with a CAGR of +94.7%).

In value terms, Brazil ($X) remains the largest hair waving or straightening preparations supplier in MERCOSUR, comprising 79% of total exports. The second position in the ranking was taken by Peru ($X), with a 20% share of total exports.

From 2012 to 2021, the average annual rate of growth in terms of value in Brazil stood at +16.3%.

Export Prices by Country

In 2021, the export price in MERCOSUR amounted to $X per ton, with a decrease of -9.7% against the previous year. Over the last nine years, it increased at an average annual rate of +1.8%. The pace of growth was the most pronounced in 2018 an increase of 29%. As a result, the export price attained the peak level of $X per ton. From 2019 to 2021, the export prices remained at a somewhat lower figure.

Prices varied noticeably country of origin: the country with the highest price was Brazil ($X per ton), while Peru amounted to $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Brazil (+1.4%).

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports in MERCOSUR

In 2021, hair waving or straightening preparations imports in MERCOSUR surged to X tons, increasing by 147% on the previous year. Over the period under review, imports showed a relatively flat trend pattern. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, hair waving or straightening preparations imports soared to $X in 2021. In general, imports recorded a noticeable increase. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Colombia was the major importing country with an import of around X tons, which reached 62% of total imports. It was distantly followed by Chile (X tons) and Ecuador (X tons), together making up a 27% share of total imports. Peru (X tons), Venezuela (X tons) and Guyana (X tons) followed a long way behind the leaders.

Colombia experienced a relatively flat trend pattern with regard to volume of imports of preparations for permanent waving or straightening of hair. At the same time, Chile (+20.2%) and Guyana (+11.9%) displayed positive paces of growth. Moreover, Chile emerged as the fastest-growing importer imported in MERCOSUR, with a CAGR of +20.2% from 2012-2021. By contrast, Peru (-1.4%), Ecuador (-2.8%) and Venezuela (-18.9%) illustrated a downward trend over the same period. Chile (+15 p.p.) and Colombia (+3.5 p.p.) significantly strengthened its position in terms of the total imports, while Ecuador and Venezuela saw its share reduced by -2.6% and -9% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Colombia ($X) constitutes the largest market for imported preparations for permanent waving or straightening of hair in MERCOSUR, comprising 52% of total imports. The second position in the ranking was held by Chile ($X), with a 19% share of total imports. It was followed by Ecuador, with a 9.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Colombia stood at +7.5%. In the other countries, the average annual rates were as follows: Chile (+15.3% per year) and Ecuador (-0.4% per year).

Import Prices by Country

The import price in MERCOSUR stood at $X per ton in 2021, which is down by -13.8% against the previous year. In general, the import price, however, continues to indicate a temperate increase. The pace of growth appeared the most rapid in 2016 an increase of 48%. Over the period under review, import prices reached the maximum at $X per ton in 2017; however, from 2018 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Peru ($X per ton), while Guyana ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Colombia (+6.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform