MERCOSUR: Market for Television, Video and Digital Cameras 2024

Market Size for Television, Video and Digital Cameras in MERCOSUR

In 2022, after two years of growth, there was significant decline in the MERCOSUR market for television, video and digital cameras, when its value decreased by -23.6% to $X. In general, consumption saw a abrupt decline. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Production of Television, Video and Digital Cameras in MERCOSUR

In value terms, television, video and digital camera production reached $X in 2022 estimated in export price. In general, production, however, showed a abrupt downturn. The pace of growth was the most pronounced in 2020 when the production volume increased by 2.5% against the previous year. Over the period under review, production hit record highs at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Exports of Television, Video and Digital Cameras

Exports in MERCOSUR

In 2022, shipments abroad of television, video and digital cameras increased by 116% to X units for the first time since 2019, thus ending a two-year declining trend. In general, exports, however, saw a slight decrease. The pace of growth was the most pronounced in 2019 with an increase of 270% against the previous year. As a result, the exports attained the peak of X units. From 2020 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, television, video and digital camera exports expanded significantly to $X in 2022. Overall, exports, however, recorded a drastic downturn. The most prominent rate of growth was recorded in 2019 with an increase of 78% against the previous year. The level of export peaked at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

Brazil prevails in exports structure, finishing at X units, which was approx. 79% of total exports in 2022. Argentina (X units) held the second position in the ranking, followed by Colombia (X units). All these countries together held near 13% share of total exports. Chile (X units) followed a long way behind the leaders.

Brazil was also the fastest-growing in terms of the television, video and digital cameras exports, with a CAGR of +10.2% from 2012 to 2022. At the same time, Argentina (+9.8%) displayed positive paces of growth. By contrast, Colombia (-6.1%) and Chile (-24.0%) illustrated a downward trend over the same period. Brazil (+55 p.p.) and Argentina (+5.1 p.p.) significantly strengthened its position in terms of the total exports, while Colombia and Chile saw its share reduced by -3% and -52% from 2012 to 2022, respectively.

In value terms, Brazil ($X) remains the largest television, video and digital camera supplier in MERCOSUR, comprising 70% of total exports. The second position in the ranking was taken by Chile ($X), with a 14% share of total exports. It was followed by Colombia, with a 6.1% share.

In Brazil, television, video and digital camera exports increased at an average annual rate of +9.9% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Chile (-19.8% per year) and Colombia (-0.3% per year).

Export Prices by Country

The export price in MERCOSUR stood at $X per unit in 2022, falling by -50.7% against the previous year. Over the period under review, the export price saw a pronounced reduction. The pace of growth appeared the most rapid in 2021 when the export price increased by 83% against the previous year. As a result, the export price attained the peak level of $X per unit, and then shrank sharply in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Chile ($X per unit), while Argentina ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Colombia (+6.2%), while the other leaders experienced mixed trends in the export price figures.

Imports of Television, Video and Digital Cameras

Imports in MERCOSUR

In 2022, overseas purchases of television, video and digital cameras decreased by -19.5% to X units for the first time since 2016, thus ending a five-year rising trend. Overall, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 with an increase of 72% against the previous year. As a result, imports reached the peak of X units, and then dropped notably in the following year.

In value terms, television, video and digital camera imports fell remarkably to $X in 2022. In general, imports recorded a deep setback. The most prominent rate of growth was recorded in 2021 when imports increased by 37%. Over the period under review, imports reached the peak figure at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

Argentina was the key importing country with an import of about X units, which reached 59% of total imports. It was distantly followed by Brazil (X units), Chile (X units) and Colombia (X units), together constituting a 30% share of total imports. Peru (X units), Ecuador (X units) and Paraguay (X units) took a relatively small share of total imports.

Argentina was also the fastest-growing in terms of the television, video and digital cameras imports, with a CAGR of +31.8% from 2012 to 2022. At the same time, Ecuador (+6.1%) and Chile (+2.5%) displayed positive paces of growth. By contrast, Colombia (-1.4%), Peru (-7.4%), Paraguay (-12.6%) and Brazil (-13.7%) illustrated a downward trend over the same period. While the share of Argentina (+55 p.p.), Chile (+2.2 p.p.) and Ecuador (+1.7 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Peru (-5 p.p.), Paraguay (-5.1 p.p.) and Brazil (-41.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest television, video and digital camera importing markets in MERCOSUR were Argentina ($X), Chile ($X) and Colombia ($X), together comprising 66% of total imports.

Argentina, with a CAGR of +6.6%, saw the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced a decline in the imports figures.

Import Prices by Country

In 2022, the import price in MERCOSUR amounted to $X per unit, falling by -6.8% against the previous year. Overall, the import price recorded a deep reduction. The most prominent rate of growth was recorded in 2015 an increase of 11% against the previous year. The level of import peaked at $X per unit in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Peru ($X per unit), while Argentina ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Peru (-1.2%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform