MERCOSUR: Wallpaper Market 2025

Wallpaper Market Size in MERCOSUR

The MERCOSUR wallpaper market was finally on the rise to reach $X in 2021, after two years of decline. Over the period under review, consumption continues to indicate a relatively flat trend pattern. The level of consumption peaked at $X in 2018; however, from 2019 to 2021, consumption remained at a lower figure.

Wallpaper Production in MERCOSUR

In value terms, wallpaper production surged to $X in 2021 estimated in export price. In general, production recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the production volume increased by 17%. As a result, production attained the peak level of $X. From 2019 to 2021, production growth remained at a somewhat lower figure.

Wallpaper Exports

Exports in MERCOSUR

In 2021, after two years of decline, there was significant growth in overseas shipments of wallpaper and wall coverings, when their volume increased by 49% to X tons. Over the period under review, exports, however, showed a noticeable contraction. Over the period under review, the exports reached the maximum at X tons in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, wallpaper exports skyrocketed to $X in 2021. In general, exports, however, continue to indicate a noticeable slump. Over the period under review, the exports reached the maximum at $X in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

Exports by Country

Chile represented the major exporting country with an export of around X tons, which finished at 82% of total exports. It was distantly followed by Argentina (X tons), comprising a 16% share of total exports.

Chile was also the fastest-growing in terms of the wallpaper and wall coverings exports, with a CAGR of +2.4% from 2012 to 2021. Argentina (-13.8%) illustrated a downward trend over the same period. While the share of Chile (+32 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Argentina (-30 p.p.) displayed negative dynamics.

In value terms, Chile ($X) remains the largest wallpaper supplier in MERCOSUR, comprising 67% of total exports. The second position in the ranking was held by Argentina ($X), with a 27% share of total exports.

From 2012 to 2021, the average annual growth rate of value in Chile stood at +1.9%.

Export Prices by Country

In 2021, the export price in MERCOSUR amounted to $X per ton, growing by 9.1% against the previous year. Over the period under review, the export price, however, continues to indicate a slight contraction. The level of export peaked at $X per ton in 2017; however, from 2018 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Argentina ($X per ton), while Chile stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Argentina (+2.8%).

Wallpaper Imports

Imports in MERCOSUR

In 2021, purchases abroad of wallpaper and wall coverings increased by 12% to X tons, rising for the fifth consecutive year after two years of decline. The total import volume increased at an average annual rate of +4.0% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 when imports increased by 35%. The volume of import peaked at X tons in 2014; however, from 2015 to 2021, imports failed to regain momentum.

In value terms, wallpaper imports soared to $X in 2021. Overall, imports recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 with an increase of 27%. Over the period under review, imports attained the maximum at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

Brazil represented the major importing country with an import of about X tons, which recorded 49% of total imports. Chile (X tons) ranks second in terms of the total imports with a 23% share, followed by Peru (11%) and Colombia (6.6%). The following importers - Ecuador (X tons) and Venezuela (X tons) - each resulted at a 5.8% share of total imports.

Imports into Brazil increased at an average annual rate of +2.4% from 2012 to 2021. At the same time, Chile (+28.4%), Ecuador (+14.3%), Peru (+4.4%) and Colombia (+2.0%) displayed positive paces of growth. Moreover, Chile emerged as the fastest-growing importer imported in MERCOSUR, with a CAGR of +28.4% from 2012-2021. By contrast, Venezuela (-6.4%) illustrated a downward trend over the same period. While the share of Chile (+19 p.p.) and Ecuador (+1.8 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Venezuela (-4.2 p.p.) and Brazil (-7.5 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Brazil ($X) constitutes the largest market for imported wallpaper and wall coverings in MERCOSUR, comprising 49% of total imports. The second position in the ranking was held by Chile ($X), with a 17% share of total imports. It was followed by Peru, with a 9.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Brazil amounted to -1.3%. The remaining importing countries recorded the following average annual rates of imports growth: Chile (+11.0% per year) and Peru (+5.3% per year).

Import Prices by Country

The import price in MERCOSUR stood at $X per ton in 2021, surging by 13% against the previous year. In general, the import price, however, showed a pronounced slump. Over the period under review, import prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Ecuador ($X per ton), while Chile ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Peru (+0.9%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform