Middle East: Toy Market 2024

Toy Market Size in the Middle East

The Middle Eastern toy market dropped dramatically to $X in 2021, waning by -27.9% against the previous year. In general, consumption, however, enjoyed a pronounced expansion. As a result, consumption attained the peak level of $X. From 2020 to 2021, the growth of the market failed to regain momentum.

Toy Production in the Middle East

In value terms, toy production skyrocketed to $X in 2021 estimated in export price. Over the period under review, production, however, posted a strong expansion. The growth pace was the most rapid in 2017 when the production volume increased by 53%. The level of production peaked at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Toy Exports

Exports in the Middle East

In 2021, shipments abroad of dolls and toys increased by 48% to X tons, rising for the second year in a row after two years of decline. Total exports indicated resilient growth from 2012 to 2021: its volume increased at an average annual rate of +5.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +54.9% against 2019 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy exports skyrocketed to $X in 2021. The total export value increased at an average annual rate of +3.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

In 2021, Turkey (X tons) represented the main exporter of dolls and toys, mixing up 67% of total exports. The United Arab Emirates (X tons) took the second position in the ranking, distantly followed by Iran (X tons). All these countries together took near 24% share of total exports. The following exporters - Oman (X tons) and Israel (X tons) - each resulted at a 5.6% share of total exports.

From 2012 to 2021, average annual rates of growth with regard to toy exports from Turkey stood at +15.9%. At the same time, Oman (+78.8%) and Iran (+25.6%) displayed positive paces of growth. Moreover, Oman emerged as the fastest-growing exporter exported in the Middle East, with a CAGR of +78.8% from 2012-2021. By contrast, the United Arab Emirates (-5.4%) and Israel (-15.1%) illustrated a downward trend over the same period. From 2012 to 2021, the share of Turkey, Iran and Oman increased by +39, +4.7 and +3 percentage points, respectively.

In value terms, Turkey ($X) remains the largest toy supplier in the Middle East, comprising 65% of total exports. The second position in the ranking was held by the United Arab Emirates ($X), with a 16% share of total exports. It was followed by Israel, with a 9.4% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Turkey stood at +13.9%. The remaining exporting countries recorded the following average annual rates of exports growth: the United Arab Emirates (-0.3% per year) and Israel (-12.3% per year).

Export Prices by Country

The export price in the Middle East stood at $X per ton in 2021, growing by 8.6% against the previous year. Overall, the export price, however, recorded a mild contraction. The pace of growth appeared the most rapid in 2018 an increase of 25%. Over the period under review, the export prices reached the maximum at $X per ton in 2014; however, from 2015 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Israel ($X per ton), while Iran ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+5.4%), while the other leaders experienced mixed trends in the export price figures.

Toy Imports

Imports in the Middle East

After four years of decline, overseas purchases of dolls and toys increased by 5.8% to X tons in 2021. Overall, imports, however, recorded a mild descent. The growth pace was the most rapid in 2016 with an increase of 27%. As a result, imports reached the peak of X tons. From 2017 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, toy imports soared to $X in 2021. Total imports indicated a remarkable increase from 2012 to 2021: its value increased at an average annual rate of +5.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +41.4% against 2019 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

The United Arab Emirates (X tons) and Saudi Arabia (X tons) were the major importers of dolls and toys in 2021, resulting at approx. 25% and 23% of total imports, respectively. Iraq (X tons) ranks next in terms of the total imports with a 10% share, followed by Israel (10%), Turkey (8.5%) and Kuwait (4.7%). The following importers - Iran (X tons) and Oman (X tons) - each accounted for a 7.5% share of total imports.

From 2012 to 2021, the biggest increases were recorded for Iraq (with a CAGR of +13.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X) constitutes the largest market for imported dolls and toys in the Middle East, comprising 36% of total imports. The second position in the ranking was taken by Iraq ($X), with a 16% share of total imports. It was followed by Israel, with a 15% share.

In the United Arab Emirates, toy imports increased at an average annual rate of +12.3% over the period from 2012-2021. The remaining importing countries recorded the following average annual rates of imports growth: Iraq (+40.5% per year) and Israel (+10.5% per year).

Import Prices by Country

In 2021, the import price in the Middle East amounted to $X per ton, increasing by 19% against the previous year. Import price indicated a resilient expansion from 2012 to 2021: its price increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy import price increased by +68.4% against 2016 indices. The most prominent rate of growth was recorded in 2020 an increase of 29%. Over the period under review, import prices attained the maximum in 2021 and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Iraq ($X per ton), while Oman ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Iraq (+24.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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