Middle East: Eye Make-Up Preparations Market 2025

Eye Make-Up Preparations Market Size in the Middle East

The Middle Eastern eye make-up preparations market contracted remarkably to $X in 2022, with a decrease of -25.3% against the previous year. Over the period under review, consumption, however, continues to indicate strong growth. The level of consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Eye Make-Up Preparations Production in the Middle East

In value terms, eye make-up preparations production soared to $X in 2022 estimated in export price. Over the period under review, production, however, posted a buoyant increase. The growth pace was the most rapid in 2018 with an increase of 66%. Over the period under review, production attained the peak level at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Eye Make-Up Preparations Exports

Exports in the Middle East

In 2022, the amount of eye make-up preparations exported in the Middle East rose notably to X tons, picking up by 11% compared with 2021 figures. Total exports indicated a pronounced expansion from 2012 to 2022: its volume increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +21.0% against 2020 indices. The growth pace was the most rapid in 2016 with an increase of 18% against the previous year. The volume of export peaked at X tons in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

In value terms, eye make-up preparations exports expanded significantly to $X in 2022. Overall, exports posted a remarkable increase. The most prominent rate of growth was recorded in 2016 with an increase of 29% against the previous year. Over the period under review, the exports attained the maximum at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Turkey represented the major exporter of eye make-up preparations in the Middle East, with the volume of exports reaching X tons, which was near 80% of total exports in 2022. It was distantly followed by the United Arab Emirates (X tons), creating a 15% share of total exports. Oman (X tons) held a little share of total exports.

Exports from Turkey increased at an average annual rate of +4.4% from 2012 to 2022. At the same time, Oman (+30.6%) displayed positive paces of growth. Moreover, Oman emerged as the fastest-growing exporter exported in the Middle East, with a CAGR of +30.6% from 2012-2022. The United Arab Emirates experienced a relatively flat trend pattern. Turkey (+2.8 p.p.) and Oman (+2.2 p.p.) significantly strengthened its position in terms of the total exports, while the United Arab Emirates saw its share reduced by -5.9% from 2012 to 2022, respectively.

In value terms, Turkey ($X) remains the largest eye make-up preparations supplier in the Middle East, comprising 77% of total exports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 16% share of total exports.

In Turkey, eye make-up preparations exports expanded at an average annual rate of +7.7% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the United Arab Emirates (+8.9% per year) and Oman (+24.9% per year).

Export Prices by Country

The export price in the Middle East stood at $X per ton in 2022, declining by -1.6% against the previous year. Export price indicated a measured increase from 2012 to 2022: its price increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, eye make-up preparations export price decreased by -14.2% against 2020 indices. The pace of growth appeared the most rapid in 2020 an increase of 22%. As a result, the export price reached the peak level of $X per ton. From 2021 to 2022, the export prices remained at a somewhat lower figure.

Average prices varied noticeably amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per ton), while Oman ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+8.2%), while the other leaders experienced mixed trends in the export price figures.

Eye Make-Up Preparations Imports

Imports in the Middle East

In 2022, the amount of eye make-up preparations imported in the Middle East fell rapidly to X tons, dropping by -22.7% on 2021 figures. Total imports indicated notable growth from 2012 to 2022: its volume increased at an average annual rate of +2.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -34.3% against 2018 indices. The most prominent rate of growth was recorded in 2017 when imports increased by 47% against the previous year. The volume of import peaked at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, eye make-up preparations imports fell notably to $X in 2022. Total imports indicated a tangible increase from 2012 to 2022: its value increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by +0.4% against 2020 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 26% against the previous year. The level of import peaked at $X in 2019; however, from 2020 to 2022, imports stood at a somewhat lower figure.

Imports by Country

The United Arab Emirates (X tons) and Turkey (X tons) represented roughly 70% of total imports in 2022. Iraq (X tons) ranks next in terms of the total imports with a 7.6% share, followed by Kuwait (5.6%) and Oman (5.5%). Qatar (X tons) and Israel (X tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Oman (with a CAGR of +11.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest eye make-up preparations importing markets in the Middle East were the United Arab Emirates ($X), Turkey ($X) and Kuwait ($X), with a combined 76% share of total imports. Qatar, Iraq, Israel and Oman lagged somewhat behind, together accounting for a further 19%.

Among the main importing countries, Iraq, with a CAGR of +14.8%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in the Middle East amounted to $X per ton, increasing by 3% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.2%. The pace of growth appeared the most rapid in 2019 an increase of 9%. The level of import peaked at $X per ton in 2016; however, from 2017 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Kuwait ($X per ton), while Oman ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Iraq (+4.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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