Middle East: Postcard Market 2025

Postcard Market Size in the Middle East

In 2021, the Middle Eastern postcard market decreased by -6.7% to $X, falling for the third year in a row after two years of growth. In general, consumption saw a pronounced curtailment. The most prominent rate of growth was recorded in 2018 when the market value increased by 9.6%. Over the period under review, the market attained the peak level at $X in 2014; however, from 2015 to 2021, consumption remained at a lower figure.

Postcard Production in the Middle East

In value terms, postcard production fell modestly to $X in 2021 estimated in export price. Over the period under review, production showed a noticeable contraction. The pace of growth was the most pronounced in 2013 when the production volume increased by 11%. As a result, production attained the peak level of $X. From 2014 to 2021, production growth failed to regain momentum.

Postcard Exports

Exports in the Middle East

In 2021, overseas shipments of printed or illustrated postcards and printed cards were finally on the rise to reach X tons for the first time since 2015, thus ending a five-year declining trend. Overall, exports, however, showed a deep reduction. Over the period under review, the exports reached the maximum at X tons in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, postcard exports soared to $X in 2021. Over the period under review, exports, however, continue to indicate a abrupt decline. Over the period under review, the exports reached the maximum at $X in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

Exports by Country

Turkey prevails in exports structure, recording X tons, which was approx. 89% of total exports in 2021. Israel (X tons) and the United Arab Emirates (X tons) took a minor share of total exports.

Turkey was also the fastest-growing in terms of the printed or illustrated postcards and printed cards exports, with a CAGR of +6.9% from 2012 to 2021. Israel (-15.0%) and the United Arab Emirates (-17.5%) illustrated a downward trend over the same period. From 2012 to 2021, the share of Turkey increased by +71 percentage points.

In value terms, Turkey ($X) remains the largest postcard supplier in the Middle East, comprising 78% of total exports. The second position in the ranking was taken by Israel ($X), with a 14% share of total exports.

From 2012 to 2021, the average annual growth rate of value in Turkey stood at +3.2%. The remaining exporting countries recorded the following average annual rates of exports growth: Israel (-11.4% per year) and the United Arab Emirates (-18.8% per year).

Export Prices by Country

In 2021, the export price in the Middle East amounted to $X per ton, with a decrease of -4.8% against the previous year. Export price indicated a remarkable increase from 2012 to 2021: its price increased at an average annual rate of +5.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, postcard export price increased by +21.0% against 2017 indices. The most prominent rate of growth was recorded in 2014 when the export price increased by 46%. As a result, the export price reached the peak level of $X per ton. From 2015 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Israel ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Israel (+4.3%), while the other leaders experienced a decline in the export price figures.

Postcard Imports

Imports in the Middle East

In 2021, after three years of decline, there was growth in purchases abroad of printed or illustrated postcards and printed cards, when their volume increased by 4.6% to X tons. Overall, imports, however, recorded a deep downturn. The most prominent rate of growth was recorded in 2013 with an increase of 54% against the previous year. As a result, imports attained the peak of X tons. From 2014 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, postcard imports skyrocketed to $X in 2021. In general, imports, however, saw a abrupt contraction. The level of import peaked at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, the United Arab Emirates (X tons), distantly followed by Iraq (X tons), Iran (X tons), Israel (X tons), Qatar (X tons) and Turkey (X tons) represented the largest importers of printed or illustrated postcards and printed cards, together committing 81% of total imports. Yemen (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Israel (with a CAGR of +1.3%), while imports for the other leaders experienced a decline in the imports figures.

In value terms, the United Arab Emirates ($X) constitutes the largest market for imported printed or illustrated postcards and printed cards in the Middle East, comprising 41% of total imports. The second position in the ranking was held by Israel ($X), with a 17% share of total imports. It was followed by Qatar, with a 9% share.

In the United Arab Emirates, postcard imports contracted by an average annual rate of -10.6% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Israel (+3.2% per year) and Qatar (-4.3% per year).

Import Prices by Country

In 2021, the import price in the Middle East amounted to $X per ton, increasing by 28% against the previous year. Import price indicated a noticeable expansion from 2012 to 2021: its price increased at an average annual rate of +3.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, postcard import price increased by +54.0% against 2017 indices. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Israel ($X per ton), while Iraq ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Yemen (+10.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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