Middle East: Sugary Soft Drink Market 2024

Sugary Soft Drink Market Size in the Middle East

The Middle Eastern sugary soft drink market dropped modestly to $X in 2022, standing approx. at the previous year. In general, consumption, however, recorded a relatively flat trend pattern. As a result, consumption attained the peak level of $X. From 2020 to 2022, the growth of the market remained at a lower figure.

Sugary Soft Drink Production in the Middle East

In value terms, sugary soft drink production fell modestly to $X in 2022 estimated in export price. In general, production, however, posted a notable increase. The most prominent rate of growth was recorded in 2019 when the production volume increased by 33%. As a result, production attained the peak level of $X. From 2020 to 2022, production growth remained at a somewhat lower figure.

Sugary Soft Drink Exports

Exports in the Middle East

In 2022, shipments abroad of sugary soft drinks increased by 9.6% to X litres, rising for the third year in a row after two years of decline. The total export volume increased at an average annual rate of +5.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2013 when exports increased by 33% against the previous year. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in the near future.

In value terms, sugary soft drink exports rose significantly to $X in 2022. Total exports indicated a resilient increase from 2012 to 2022: its value increased at an average annual rate of +7.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +64.1% against 2019 indices. The growth pace was the most rapid in 2013 when exports increased by 40% against the previous year. Over the period under review, the exports attained the peak figure in 2022 and are expected to retain growth in years to come.

Exports by Country

Turkey was the major exporter of sugary soft drinks in the Middle East, with the volume of exports resulting at X litres, which was near 58% of total exports in 2022. Saudi Arabia (X litres) ranks second in terms of the total exports with a 14% share, followed by the United Arab Emirates (13%) and Kuwait (7.6%). The following exporters - Oman (X litres) and Lebanon (X litres) - together made up 5.2% of total exports.

Exports from Turkey increased at an average annual rate of +14.5% from 2012 to 2022. At the same time, Kuwait (+32.8%), Oman (+22.1%), Lebanon (+10.1%) and the United Arab Emirates (+7.5%) displayed positive paces of growth. Moreover, Kuwait emerged as the fastest-growing exporter exported in the Middle East, with a CAGR of +32.8% from 2012-2022. By contrast, Saudi Arabia (-6.7%) illustrated a downward trend over the same period. Turkey (+33 p.p.), Kuwait (+6.9 p.p.), the United Arab Emirates (+2.6 p.p.) and Oman (+2.3 p.p.) significantly strengthened its position in terms of the total exports, while Saudi Arabia saw its share reduced by -33.1% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Turkey ($X) remains the largest sugary soft drink supplier in the Middle East, comprising 58% of total exports. The second position in the ranking was held by Saudi Arabia ($X), with a 15% share of total exports. It was followed by the United Arab Emirates, with an 11% share.

In Turkey, sugary soft drink exports expanded at an average annual rate of +15.6% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Saudi Arabia (-2.6% per year) and the United Arab Emirates (+5.4% per year).

Export Prices by Country

The export price in the Middle East stood at $X per litre in 2022, growing by 2.5% against the previous year. Over the last decade, it increased at an average annual rate of +2.2%. The pace of growth was the most pronounced in 2021 an increase of 9.8% against the previous year. The level of export peaked in 2022 and is likely to see steady growth in years to come.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Lebanon ($X per litre), while Kuwait ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Saudi Arabia (+4.4%), while the other leaders experienced more modest paces of growth.

Sugary Soft Drink Imports

Imports in the Middle East

After two years of growth, purchases abroad of sugary soft drinks decreased by -3% to X litres in 2022. The total import volume increased at an average annual rate of +3.2% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The pace of growth was the most pronounced in 2013 when imports increased by 20% against the previous year. Over the period under review, imports hit record highs at X litres in 2021, and then fell slightly in the following year.

In value terms, sugary soft drink imports fell slightly to $X in 2022. Total imports indicated a resilient increase from 2012 to 2022: its value increased at an average annual rate of +5.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +43.9% against 2016 indices. The pace of growth was the most pronounced in 2021 when imports increased by 16% against the previous year. As a result, imports reached the peak of $X, leveling off in the following year.

Imports by Country

In 2022, Turkey (X litres), distantly followed by the United Arab Emirates (X litres), Yemen (X litres), Syrian Arab Republic (X litres), Kuwait (X litres), Iraq (X litres), Oman (X litres) and Israel (X litres) represented the main importers of sugary soft drinks, together generating 83% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Turkey (with a CAGR of +26.2%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest sugary soft drink importing markets in the Middle East were Turkey ($X), the United Arab Emirates ($X) and Kuwait ($X), with a combined 47% share of total imports. Yemen, Iraq, Israel, Oman and Syrian Arab Republic lagged somewhat behind, together comprising a further 27%.

In terms of the main importing countries, Syrian Arab Republic, with a CAGR of +23.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in the Middle East amounted to $X per litre, surging by 2.7% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.4%. The most prominent rate of growth was recorded in 2018 when the import price increased by 9.9%. The level of import peaked in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Turkey ($X per litre), while Syrian Arab Republic ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Iraq (+5.6%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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