Middle East: Toothpaste Market 2024

Toothpaste Market Size in the Middle East

The Middle Eastern toothpaste market contracted to $X in 2021, with a decrease of -5% against the previous year. The market value increased at an average annual rate of +3.3% over the period from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. As a result, consumption attained the peak level of $X, and then contracted modestly in the following year.

Toothpaste Production in the Middle East

In value terms, toothpaste production contracted to $X in 2021 estimated in export price. Overall, production, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2020 with an increase of 38%. Over the period under review, production attained the peak level at $X in 2017; however, from 2018 to 2021, production stood at a somewhat lower figure.

Toothpaste Exports

Exports in the Middle East

In 2021, toothpaste exports in the Middle East contracted to X tons, falling by -6.1% against the previous year. Over the period under review, exports, however, continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 when exports increased by 31%. As a result, the exports reached the peak of X tons. From 2016 to 2021, the growth of the exports remained at a lower figure.

In value terms, toothpaste exports reduced to $X in 2021. The total export value increased at an average annual rate of +2.1% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 when exports increased by 26% against the previous year. The level of export peaked at $X in 2015; however, from 2016 to 2021, the exports remained at a lower figure.

Exports by Country

In 2021, the United Arab Emirates (X tons) represented the key exporter of toothpaste, denture cleaners and other dentifrices, generating 54% of total exports. Saudi Arabia (X tons) took the second position in the ranking, distantly followed by Turkey (X tons). All these countries together held near 42% share of total exports. Oman (X tons) took a minor share of total exports.

From 2012 to 2021, average annual rates of growth with regard to toothpaste exports from the United Arab Emirates stood at +4.8%. At the same time, Oman (+54.0%) displayed positive paces of growth. Moreover, Oman emerged as the fastest-growing exporter exported in the Middle East, with a CAGR of +54.0% from 2012-2021. Turkey experienced a relatively flat trend pattern. By contrast, Saudi Arabia (-5.5%) illustrated a downward trend over the same period. The United Arab Emirates (+17 p.p.) and Oman (+2.9 p.p.) significantly strengthened its position in terms of the total exports, while Turkey and Saudi Arabia saw its share reduced by -1.8% and -18.4% from 2012 to 2021, respectively.

In value terms, the United Arab Emirates ($X) remains the largest toothpaste supplier in the Middle East, comprising 64% of total exports. The second position in the ranking was taken by Saudi Arabia ($X), with an 18% share of total exports. It was followed by Turkey, with a 14% share.

From 2012 to 2021, the average annual growth rate of value in the United Arab Emirates stood at +9.1%. The remaining exporting countries recorded the following average annual rates of exports growth: Saudi Arabia (-8.3% per year) and Turkey (-0.1% per year).

Export Prices by Country

The export price in the Middle East stood at $X per ton in 2021, falling by -3.9% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.6%. The pace of growth appeared the most rapid in 2017 when the export price increased by 34%. The level of export peaked at $X per ton in 2019; however, from 2020 to 2021, the export prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was the United Arab Emirates ($X per ton), while Saudi Arabia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+4.1%), while the other leaders experienced mixed trends in the export price figures.

Toothpaste Imports

Imports in the Middle East

In 2021, after four years of growth, there was decline in overseas purchases of toothpaste, denture cleaners and other dentifrices, when their volume decreased by -1.1% to X tons. The total import volume increased at an average annual rate of +5.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when imports increased by 21% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2020, and then declined modestly in the following year.

In value terms, toothpaste imports contracted modestly to $X in 2021. The total import value increased at an average annual rate of +4.1% over the period from 2012 to 2021; however, the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. The growth pace was the most rapid in 2013 when imports increased by 21% against the previous year. The level of import peaked at $X in 2020, and then shrank slightly in the following year.

Imports by Country

In 2021, the United Arab Emirates (X tons), distantly followed by Turkey (X tons), Kuwait (X tons), Saudi Arabia (X tons), Israel (X tons) and Iraq (X tons) represented the key importers of toothpaste, denture cleaners and other dentifrices, together making up 86% of total imports. Oman (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Kuwait (with a CAGR of +16.4%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest toothpaste importing markets in the Middle East were the United Arab Emirates ($X), Saudi Arabia ($X) and Turkey ($X), together comprising 55% of total imports. Israel, Kuwait, Iraq and Oman lagged somewhat behind, together comprising a further 33%.

In terms of the main importing countries, Oman, with a CAGR of +22.4%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in the Middle East amounted to $X per ton, waning by -2.1% against the previous year. Overall, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the import price increased by 6.3% against the previous year. Over the period under review, import prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Saudi Arabia ($X per ton), while the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Oman (+6.8%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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