Middle East: Market for Non-Soap Washing and Cleaning Preparations 2025

Market Size for Non-Soap Washing and Cleaning Preparations in the Middle East

The Middle Eastern market for non-soap washing and cleaning preparations fell to $X in 2022, declining by -3.1% against the previous year. The total consumption indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by +0.9% against 2020 indices. The level of consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Production of Non-Soap Washing and Cleaning Preparations in the Middle East

In value terms, non-soap washing and cleaning preparations production declined to $X in 2022 estimated in export price. Over the period under review, production, however, continues to indicate a notable increase. The most prominent rate of growth was recorded in 2018 when the production volume increased by 74% against the previous year. Over the period under review, production attained the peak level at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Exports of Non-Soap Washing and Cleaning Preparations

Exports in the Middle East

In 2022, the amount of non-soap washing and cleaning preparations exported in the Middle East was estimated at X tons, increasing by 3.8% on 2021 figures. Total exports indicated buoyant growth from 2012 to 2022: its volume increased at an average annual rate of +6.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +94.0% against 2012 indices. The growth pace was the most rapid in 2014 with an increase of 19% against the previous year. The volume of export peaked in 2022 and is expected to retain growth in the near future.

In value terms, non-soap washing and cleaning preparations exports surged to $X in 2022. Total exports indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +7.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +36.3% against 2017 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Turkey was the main exporter of non-soap washing and cleaning preparations in the Middle East, with the volume of exports accounting for X tons, which was approx. 53% of total exports in 2022. It was distantly followed by Saudi Arabia (X tons), the United Arab Emirates (X tons) and Jordan (X tons), together generating a 36% share of total exports. Oman (X tons), Iran (X tons) and Israel (X tons) followed a long way behind the leaders.

Turkey was also the fastest-growing in terms of the non-soap washing and cleaning preparations exports, with a CAGR of +9.7% from 2012 to 2022. At the same time, Saudi Arabia (+8.0%), the United Arab Emirates (+5.2%), Iran (+3.8%), Israel (+3.5%) and Oman (+2.9%) displayed positive paces of growth. Jordan experienced a relatively flat trend pattern. While the share of Turkey (+12 p.p.) and Saudi Arabia (+2.4 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Jordan (-6.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Saudi Arabia ($X), Turkey ($X) and the United Arab Emirates ($X) were the countries with the highest levels of exports in 2022, with a combined 82% share of total exports.

Saudi Arabia, with a CAGR of +10.9%, saw the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the export price in the Middle East amounted to $X per ton, picking up by 21% against the previous year. Over the period under review, the export price saw a relatively flat trend pattern. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Israel ($X per ton), while Iran ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Jordan (+6.6%), while the other leaders experienced more modest paces of growth.

Imports of Non-Soap Washing and Cleaning Preparations

Imports in the Middle East

In 2022, supplies from abroad of non-soap washing and cleaning preparations was finally on the rise to reach X tons for the first time since 2019, thus ending a two-year declining trend. Total imports indicated a resilient expansion from 2012 to 2022: its volume increased at an average annual rate of +5.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -6.7% against 2019 indices. The pace of growth was the most pronounced in 2014 when imports increased by 15% against the previous year. The volume of import peaked at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, non-soap washing and cleaning preparations imports reached $X in 2022. The total import value increased at an average annual rate of +5.7% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2013 when imports increased by 15%. The level of import peaked in 2022 and is likely to see steady growth in the near future.

Imports by Country

In 2022, the United Arab Emirates (X tons), Turkey (X tons), Iraq (X tons), Saudi Arabia (X tons), Israel (X tons) and Kuwait (X tons) represented the major importer of non-soap washing and cleaning preparations in the Middle East, comprising 79% of total import. It was distantly followed by Oman (X tons), mixing up a 4.7% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Oman (with a CAGR of +16.2%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Turkey ($X), the United Arab Emirates ($X) and Saudi Arabia ($X) were the countries with the highest levels of imports in 2022, with a combined 52% share of total imports. Israel, Iraq, Kuwait and Oman lagged somewhat behind, together accounting for a further 34%.

Among the main importing countries, Oman, with a CAGR of +17.0%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in the Middle East amounted to $X per ton, with an increase of 4.1% against the previous year. Over the period under review, the import price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 an increase of 9.3%. Over the period under review, import prices hit record highs in 2022 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Turkey ($X per ton), while Iraq ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Iraq (+2.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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