Morocco: Apple Juice Market 2024

Apple Juice Market Size in Morocco

In 2021, after five years of growth, there was significant decline in the Moroccan apple juice market, when its value decreased by -7.3% to $X. The market value increased at an average annual rate of +4.3% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Apple juice consumption peaked at $X in 2020, and then declined in the following year.

Apple Juice Production in Morocco

In value terms, apple juice production fell rapidly to $X in 2021 estimated in export price. Over the period under review, production, however, showed notable growth. The pace of growth appeared the most rapid in 2020 with an increase of 49%. Apple juice production peaked at $X in 2014; however, from 2015 to 2021, production stood at a somewhat lower figure.

Apple Juice Exports

Exports from Morocco

Apple juice exports from Morocco dropped remarkably to X tons in 2021, shrinking by -90.2% compared with 2020 figures. Over the period under review, exports showed a abrupt decline. The most prominent rate of growth was recorded in 2016 when exports increased by 350%. Over the period under review, the exports reached the maximum at X tons in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, apple juice exports contracted rapidly to $X in 2021. In general, exports saw a abrupt slump. The most prominent rate of growth was recorded in 2016 with an increase of 275% against the previous year. As a result, the exports reached the peak of $X. From 2017 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Congo (X tons), Mali (X kg) and Tunisia (X kg) were the main destinations of apple juice exports from Morocco, together comprising 72% of total exports.

From 2012 to 2021, the biggest increases were recorded for Congo (with a CAGR of -5.6%), while shipments for the other leaders experienced a decline.

In value terms, Tunisia ($X) remains the key foreign market for apple juice (single strength) exports from Morocco, comprising 65% of total exports. The second position in the ranking was taken by Congo ($X), with a 10% share of total exports. It was followed by Mali, with a 9.7% share.

From 2012 to 2021, the average annual growth rate of value to Tunisia amounted to +1.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Congo (-10.8% per year) and Mali (-26.9% per year).

Export Prices by Country

In 2021, the average apple juice export price amounted to $X per ton, with an increase of 22% against the previous year. Overall, export price indicated a temperate increase from 2012 to 2021: its price increased at an average annual rate of +2.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, apple juice export price increased by +76.2% against 2018 indices. The pace of growth was the most pronounced in 2013 when the average export price increased by 23%. Over the period under review, the average export prices reached the maximum in 2021 and is likely to continue growth in years to come.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Tunisia ($X per ton), while the average price for exports to Congo ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tunisia (+16.7%), while the prices for the other major destinations experienced a decline.

Apple Juice Imports

Imports into Morocco

In 2021, approx. X tons of apple juice (single strength) were imported into Morocco; surging by 6.1% compared with the previous year. Over the period under review, imports, however, continue to indicate a deep contraction. The pace of growth appeared the most rapid in 2017 when imports increased by 96%. Imports peaked at X tons in 2014; however, from 2015 to 2021, imports remained at a lower figure.

In value terms, apple juice imports expanded sharply to $X in 2021. Overall, imports, however, recorded a abrupt contraction. The most prominent rate of growth was recorded in 2017 with an increase of 96% against the previous year. Imports peaked at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, the Netherlands (X tons) constituted the largest supplier of apple juice to Morocco, accounting for a 52% share of total imports. Moreover, apple juice imports from the Netherlands exceeded the figures recorded by the second-largest supplier, France (X tons), fivefold. Portugal (X tons) ranked third in terms of total imports with a 10% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from the Netherlands totaled +25.8%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+55.0% per year) and Portugal (-15.6% per year).

In value terms, the Netherlands ($X) constituted the largest supplier of apple juice (single strength) to Morocco, comprising 70% of total imports. The second position in the ranking was held by France ($X), with a 9.2% share of total imports. It was followed by Portugal, with a 4.9% share.

From 2012 to 2021, the average annual growth rate of value from the Netherlands amounted to +21.4%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+38.5% per year) and Portugal (-19.8% per year).

Import Prices by Country

In 2021, the average apple juice import price amounted to $X per ton, remaining stable against the previous year. In general, the import price recorded a mild descent. The most prominent rate of growth was recorded in 2020 when the average import price increased by 28%. Over the period under review, average import prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Bulgaria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+20.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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