Morocco: Apple Market 2025

Apple Market Size in Morocco

The Moroccan apple market rose sharply to $X in 2021, increasing by 12% against the previous year. In general, the total consumption indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +6.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +5.6% against 2017 indices. Over the period under review, the market attained the peak level in 2021 and is expected to retain growth in the near future.

Apple Production in Morocco

In value terms, apple production rose to $X in 2021 estimated in export price. Over the period under review, production saw noticeable growth. The growth pace was the most rapid in 2017 with an increase of 116%. As a result, production attained the peak level of $X. From 2018 to 2021, production growth failed to regain momentum.

In 2021, the average yield of apples in Morocco expanded significantly to X tons per ha, picking up by 13% on 2020. Overall, the yield indicated a modest increase from 2012 to 2021: its figure increased at an average annual rate of +1.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, apple yield increased by +2.1% against 2017 indices. The most prominent rate of growth was recorded in 2017 when the yield increased by 99% against the previous year. The apple yield peaked in 2021 and is likely to see steady growth in years to come. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The apple harvested area in Morocco amounted to X ha in 2021, remaining constant against the year before. The harvested area increased at an average annual rate of +5.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2013 with an increase of 32%. The apple harvested area peaked in 2021 and is likely to continue growth in the immediate term.

Apple Exports

Exports from Morocco

In 2021, shipments abroad of apples increased by 26% to X tons, rising for the second year in a row after four years of decline. Over the period under review, exports saw significant growth. The most prominent rate of growth was recorded in 2013 with an increase of 419% against the previous year. The exports peaked at X tons in 2015; however, from 2016 to 2021, the exports stood at a somewhat lower figure.

In value terms, apple exports stood at $X in 2021. Overall, exports continue to indicate a significant expansion. The most prominent rate of growth was recorded in 2013 with an increase of 344% against the previous year. Over the period under review, the exports attained the maximum at $X in 2015; however, from 2016 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Mauritania (X tons), Oman (X tons) and Mali (X tons) were the main destinations of apple exports from Morocco, together accounting for 91% of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Oman (with a CAGR of +679.2%), while the other leaders experienced more modest paces of growth.

In value terms, Oman ($X), Mauritania ($X) and Mali ($X) constituted the largest markets for apple exported from Morocco worldwide, with a combined 92% share of total exports.

In terms of the main countries of destination, Oman, with a CAGR of +621.6%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average apple export price stood at $X per ton in 2021, waning by -18.2% against the previous year. In general, the export price showed a abrupt decline. The most prominent rate of growth was recorded in 2016 an increase of 82%. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Oman ($X per ton), while the average price for exports to Mauritania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Mali (-2.8%), while the prices for the other major destinations experienced a decline.

Apple Imports

Imports into Morocco

In 2021, supplies from abroad of apples was finally on the rise to reach X tons after two years of decline. Overall, imports showed a relatively flat trend pattern. Imports peaked at X tons in 2016; however, from 2017 to 2021, imports failed to regain momentum.

In value terms, apple imports soared to $X in 2021. The total import value increased at an average annual rate of +2.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Italy (X tons) constituted the largest apple supplier to Morocco, accounting for a 47% share of total imports. Moreover, apple imports from Italy exceeded the figures recorded by the second-largest supplier, Poland (X tons), twofold. Spain (X tons) ranked third in terms of total imports with an 18% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Italy stood at -1.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+75.8% per year) and Spain (+5.3% per year).

In value terms, Italy ($X) constituted the largest supplier of apples to Morocco, comprising 47% of total imports. The second position in the ranking was held by Poland ($X), with a 20% share of total imports. It was followed by Spain, with an 18% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Italy was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+71.9% per year) and Spain (+5.8% per year).

Import Prices by Country

In 2021, the average apple import price amounted to $X per ton, increasing by 5.7% against the previous year. Over the last nine years, it increased at an average annual rate of +1.8%. The pace of growth was the most pronounced in 2018 when the average import price increased by 15% against the previous year. Over the period under review, average import prices attained the peak figure in 2021 and is likely to see gradual growth in the near future.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the countries with the highest prices were Chile ($X per ton) and Poland ($X per ton), while the price for Spain ($X per ton) and Austria ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Chile (+2.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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