Morocco: Market for Beauty, Make-Up And Skin Care Preparations 2025

Market Size for Beauty, Make-Up And Skin Care Preparations in Morocco

The Moroccan market for beauty, make-up and skin care preparations expanded markedly to $X in 2022, growing by 5.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated resilient growth from 2012 to 2022: its value increased at an average annual rate of +6.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +40.4% against 2020 indices. Over the period under review, the market reached the maximum level in 2022 and is expected to retain growth in the immediate term.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Morocco

In 2022, the amount of beauty, make-up and skin care preparations exported from Morocco soared to X tons, picking up by 21% against the previous year. Overall, exports enjoyed resilient growth. The growth pace was the most rapid in 2016 with an increase of 60%. The exports peaked in 2022 and are likely to see steady growth in the immediate term.

In value terms, exports of beauty, make-up and skin care preparations skyrocketed to $X in 2022. In general, exports saw a strong expansion. The pace of growth appeared the most rapid in 2013 with an increase of 145%. The exports peaked at $X in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

Exports by Country

France (X tons), the Netherlands (X tons) and Mauritania (X tons) were the main destinations of exports of beauty, make-up and skin care preparations from Morocco, together accounting for 53% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the Netherlands (with a CAGR of +66.2%), while the other leaders experienced more modest paces of growth.

In value terms, France ($X) remains the key foreign market for beauty, make-up and skin care preparations exports from Morocco, comprising 22% of total exports. The second position in the ranking was taken by Belgium ($X), with a 6.7% share of total exports. It was followed by the Netherlands, with a 5.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value to France totaled +10.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Belgium (+23.1% per year) and the Netherlands (+36.6% per year).

Export Prices by Country

The average export price for beauty, make-up and skin care preparations stood at $X per ton in 2022, with an increase of 12% against the previous year. Over the period under review, the export price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 an increase of 168%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Belgium ($X per ton), while the average price for exports to Cote d'Ivoire ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Belgium (+15.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Morocco

After six years of growth, purchases abroad of beauty, make-up and skin care preparations decreased by -5.4% to X tons in 2022. Over the period under review, total imports indicated a prominent increase from 2012 to 2022: its volume increased at an average annual rate of +7.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +97.5% against 2012 indices. The growth pace was the most rapid in 2021 with an increase of 27%. As a result, imports attained the peak of X tons, and then declined in the following year.

In value terms, imports of beauty, make-up and skin care preparations rose rapidly to $X in 2022. In general, total imports indicated prominent growth from 2012 to 2022: its value increased at an average annual rate of +7.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +42.2% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of 27% against the previous year. Imports peaked in 2022 and are likely to see steady growth in the near future.

Imports by Country

France (X tons), China (X tons) and Spain (X tons) were the main suppliers of imports of beauty, make-up and skin care preparations to Morocco, with a combined 57% share of total imports.

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of +14.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, France ($X) constituted the largest supplier of beauty, make-up and skin care preparations to Morocco, comprising 48% of total imports. The second position in the ranking was taken by Spain ($X), with a 12% share of total imports. It was followed by Poland, with a 6.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value from France amounted to +5.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (+11.4% per year) and Poland (+12.6% per year).

Import Prices by Country

The average import price for beauty, make-up and skin care preparations stood at $X per ton in 2022, jumping by 19% against the previous year. In general, the import price showed a relatively flat trend pattern. Over the period under review, average import prices attained the peak figure at $X per ton in 2018; however, from 2019 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+7.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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