Morocco: Bottled Water Market 2024

Bottled Water Market Size in Morocco

The Moroccan bottled water market expanded markedly to $X in 2022, picking up by 8% against the previous year. In general, consumption posted prominent growth. Over the period under review, the market hit record highs at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Bottled Water Production in Morocco

In value terms, bottled water production expanded rapidly to $X in 2022 estimated in export price. Overall, production continues to indicate prominent growth. The most prominent rate of growth was recorded in 2020 when the production volume increased by 45%. As a result, production reached the peak level of $X. From 2021 to 2022, production growth remained at a somewhat lower figure.

Bottled Water Exports

Exports from Morocco

In 2022, shipments abroad of bottled waters increased by 214% to X tons, rising for the second consecutive year after three years of decline. In general, exports saw a strong expansion. The most prominent rate of growth was recorded in 2021 when exports increased by 258% against the previous year. The exports peaked in 2022 and are likely to see steady growth in years to come.

In value terms, bottled water exports skyrocketed to $X in 2022. Over the period under review, exports enjoyed buoyant growth. The pace of growth was the most pronounced in 2021 with an increase of 229%. Over the period under review, the exports hit record highs in 2022 and are likely to see gradual growth in the near future.

Exports by Country

France (X tons) was the main destination for bottled water exports from Morocco, accounting for a 18% share of total exports. Moreover, bottled water exports to France exceeded the volume sent to the second major destination, the United Arab Emirates (X tons), twofold. Ireland (X tons) ranked third in terms of total exports with a 1.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to France totaled +36.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United Arab Emirates (+47.0% per year) and Ireland (+53.0% per year).

In value terms, France ($X) remains the key foreign market for bottled waters exports from Morocco, comprising 75% of total exports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 3.4% share of total exports. It was followed by Ireland, with a 0.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value to France amounted to +61.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United Arab Emirates (+36.2% per year) and Ireland (+12.7% per year).

Export Prices by Country

The average bottled water export price stood at $X per ton in 2022, declining by -2% against the previous year. Overall, the export price, however, posted a prominent increase. The pace of growth was the most pronounced in 2018 an increase of 133% against the previous year. The export price peaked at $X per ton in 2020; however, from 2021 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was France ($X per ton), while the average price for exports to Italy ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+18.5%), while the prices for the other major destinations experienced more modest paces of growth.

Bottled Water Imports

Imports into Morocco

In 2022, purchases abroad of bottled waters increased by 6.3% to X tons, rising for the second year in a row after two years of decline. Over the period under review, imports posted significant growth. The pace of growth was the most pronounced in 2018 when imports increased by 325%. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the immediate term.

In value terms, bottled water imports contracted to $X in 2022. Overall, imports posted significant growth. The pace of growth appeared the most rapid in 2018 with an increase of 261% against the previous year. Over the period under review, imports hit record highs at $X in 2021, and then reduced in the following year.

Imports by Country

In 2022, Spain (X tons) constituted the largest supplier of bottled water to Morocco, with a 77% share of total imports. Moreover, bottled water imports from Spain exceeded the figures recorded by the second-largest supplier, France (X tons), more than tenfold.

From 2012 to 2022, the average annual rate of growth in terms of volume from Spain totaled +143.6%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+1.3% per year) and Italy (-2.4% per year).

In value terms, Spain ($X) constituted the largest supplier of bottled waters to Morocco, comprising 67% of total imports. The second position in the ranking was held by France ($X), with a 15% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from Spain stood at +127.4%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+5.2% per year) and Italy (+8.0% per year).

Import Prices by Country

In 2022, the average bottled water import price amounted to $X per ton, waning by -7.2% against the previous year. Overall, the import price saw a abrupt descent. The pace of growth was the most pronounced in 2013 when the average import price increased by 29%. As a result, import price attained the peak level of $X per ton. From 2014 to 2022, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for Spain ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+10.6%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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