Morocco: Breakfast Cereal Market 2022

Breakfast Cereal Market Size in Morocco

The Moroccan breakfast cereal market expanded remarkably to $X in 2021, picking up by 11% against the previous year. In general, consumption continues to indicate a buoyant expansion. Over the period under review, the market attained the peak level at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Breakfast Cereal Production in Morocco

In value terms, breakfast cereal production rose markedly to $X in 2021 estimated in export price. Over the period under review, production continues to indicate buoyant growth. The growth pace was the most rapid in 2016 with an increase of 85%. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2021, production failed to regain momentum.

Breakfast Cereal Exports

Exports from Morocco

In 2021, shipments abroad of breakfast cereals increased by 118% to X tons, rising for the third year in a row after three years of decline. Overall, exports recorded significant growth. The pace of growth appeared the most rapid in 2015 with an increase of 1,051% against the previous year. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in the near future.

In value terms, breakfast cereal exports surged to $X in 2021. Over the period under review, exports recorded a significant increase. The most prominent rate of growth was recorded in 2015 with an increase of 1,134%. Over the period under review, the exports attained the peak figure in 2021 and are likely to see steady growth in the immediate term.

Exports by Country

Mauritania (X tons), the Netherlands (X tons) and the UK (X tons) were the main destinations of breakfast cereal exports from Morocco, together accounting for 85% of total exports.

From 2012 to 2021, the biggest increases were in the UK (with a CAGR of +192.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Mauritania ($X) remains the key foreign market for breakfast cereal exports from Morocco, comprising 44% of total exports. The second position in the ranking was held by the Netherlands ($X), with an 18% share of total exports. It was followed by the UK, with a 17% share.

From 2012 to 2021, the average annual growth rate of value to Mauritania amounted to +26.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (+39.3% per year) and the UK (+151.4% per year).

Export Prices by Country

In 2021, the average breakfast cereal export price amounted to $X per ton, with an increase of 4.5% against the previous year. Over the period under review, the export price showed prominent growth. The growth pace was the most rapid in 2016 when the average export price increased by 50% against the previous year. Over the period under review, the average export prices reached the maximum at $X per ton in 2017; however, from 2018 to 2021, the export prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Burkina Faso ($X per ton), while the average price for exports to the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Palestine (+19.3%), while the prices for the other major destinations experienced more modest paces of growth.

Breakfast Cereal Imports

Imports into Morocco

In 2021, breakfast cereal imports into Morocco rose rapidly to X tons, increasing by 9.9% compared with the year before. Over the period under review, total imports indicated a buoyant expansion from 2012 to 2021: its volume increased at an average annual rate of +6.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +89.2% against 2013 indices. The pace of growth was the most pronounced in 2018 when imports increased by 18% against the previous year. Over the period under review, imports reached the peak figure in 2021 and are likely to see gradual growth in the immediate term.

In value terms, breakfast cereal imports expanded remarkably to $X in 2021. Overall, total imports indicated strong growth from 2012 to 2021: its value increased at an average annual rate of +6.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +83.3% against 2015 indices. The most prominent rate of growth was recorded in 2017 when imports increased by 18%. Imports peaked in 2021 and are likely to continue growth in the immediate term.

Imports by Country

In 2021, France (X tons) constituted the largest supplier of breakfast cereal to Morocco, accounting for a 27% share of total imports. Moreover, breakfast cereal imports from France exceeded the figures recorded by the second-largest supplier, Poland (X tons), twofold. The third position in this ranking was held by Turkey (X tons), with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from France stood at +11.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+16.8% per year) and Turkey (+36.6% per year).

In value terms, the largest breakfast cereal suppliers to Morocco were France ($X), Poland ($X) and Portugal ($X), with a combined 54% share of total imports. These countries were followed by Turkey, Spain, Germany, Lithuania, Italy and China, which together accounted for a further 36%.

Lithuania, with a CAGR of +40.3%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average breakfast cereal import price amounted to $X per ton, growing by 2.5% against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 when the average import price increased by 8.6% against the previous year. The import price peaked at $X per ton in 2014; however, from 2015 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Portugal ($X per ton), while the price for Lithuania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+6.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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