Morocco: Concentrated Apple Juice Market 2024

Concentrated Apple Juice Market Size in Morocco

The Moroccan concentrated apple juice market skyrocketed to $X in 2021, picking up by 34% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +8.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +79.6% against 2017 indices. Over the period under review, the market attained the maximum level in 2021 and is likely to see steady growth in years to come.

Concentrated Apple Juice Exports

Exports from Morocco

In 2021, overseas shipments of concentrated apple juice decreased by -16.4% to X tons, falling for the fourth year in a row after four years of growth. Over the period under review, exports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of 133%. As a result, the exports attained the peak of X tons. From 2018 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, concentrated apple juice exports dropped sharply to $X in 2021. In general, exports continue to indicate a perceptible curtailment. The growth pace was the most rapid in 2015 with an increase of 103%. Over the period under review, the exports hit record highs at $X in 2017; however, from 2018 to 2021, the exports failed to regain momentum.

Exports by Country

Cote d'Ivoire (X tons), Congo (X tons) and Gabon (X tons) were the main destinations of concentrated apple juice exports from Morocco, with a combined 24% share of total exports. Guinea, Senegal, Gambia, France, Qatar, Belgium, Togo, Liberia and Mauritania lagged somewhat behind, together accounting for a further 41%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Gambia (with a CAGR of +69.2%), while the other leaders experienced more modest paces of growth.

In value terms, Gabon ($X), Cote d'Ivoire ($X) and Congo ($X) were the largest markets for concentrated apple juice exported from Morocco worldwide, together accounting for 27% of total exports. These countries were followed by Guinea, Gambia, France, Senegal, Qatar, Togo, Belgium, Liberia and Mauritania, which together accounted for a further 41%.

Gambia, with a CAGR of +69.0%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average concentrated apple juice export price stood at $X per ton in 2021, waning by -9% against the previous year. Overall, the export price showed a perceptible decrease. The most prominent rate of growth was recorded in 2020 when the average export price increased by 26% against the previous year. The export price peaked at $X per ton in 2013; however, from 2014 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Gabon ($X per ton), while the average price for exports to Mauritania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Togo (+12.0%), while the prices for the other major destinations experienced mixed trend patterns.

Concentrated Apple Juice Imports

Imports into Morocco

In 2021, approx. X tons of concentrated apple juice were imported into Morocco; increasing by 12% on the previous year. Overall, imports posted a prominent expansion. The most prominent rate of growth was recorded in 2015 with an increase of 75% against the previous year. Imports peaked in 2021 and are likely to see gradual growth in years to come.

In value terms, concentrated apple juice imports soared to $X in 2021. Over the period under review, total imports indicated strong growth from 2012 to 2021: its value increased at an average annual rate of +5.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 with an increase of 47% against the previous year. Imports peaked in 2021 and are expected to retain growth in the immediate term.

Imports by Country

Portugal (X tons), Spain (X tons) and Turkey (X tons) were the main suppliers of concentrated apple juice imports to Morocco, together accounting for 64% of total imports. Austria, Italy, China and France lagged somewhat behind, together comprising a further 33%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Italy (with a CAGR of +50.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest concentrated apple juice suppliers to Morocco were Portugal ($X), Spain ($X) and Austria ($X), together accounting for 66% of total imports. These countries were followed by Italy, Turkey, China and France, which together accounted for a further 29%.

In terms of the main suppliers, Italy, with a CAGR of +60.4%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average concentrated apple juice import price stood at $X per ton in 2021, with an increase of 18% against the previous year. In general, the import price, however, saw a pronounced reduction. The growth pace was the most rapid in 2018 when the average import price increased by 28% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Spain ($X per ton), while the price for France ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+6.6%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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