Morocco: Toy Market 2024

Toy Market Size in Morocco

After two years of decline, the Moroccan toy market increased by 10% to $X in 2021. Overall, the total consumption indicated modest growth from 2012 to 2021: its value increased at an average annual rate of +1.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -21.8% against 2018 indices. Toy consumption peaked at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Toy Production in Morocco

In value terms, toy production rose remarkably to $X in 2021 estimated in export price. Overall, the total production indicated a slight expansion from 2012 to 2021: its value increased at an average annual rate of +1.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -25.8% against 2018 indices. The growth pace was the most rapid in 2017 with an increase of 42%. Over the period under review, production reached the maximum level at $X in 2018; however, from 2019 to 2021, production stood at a somewhat lower figure.

Toy Exports

Exports from Morocco

In 2021, approx. X tons of dolls and toys were exported from Morocco; leveling off at 2020 figures. The total export volume increased at an average annual rate of +2.3% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 with an increase of 27%. The exports peaked at X tons in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

In value terms, toy exports reached $X in 2021. Over the period under review, exports showed a slight decline. The pace of growth was the most pronounced in 2020 when exports increased by 22% against the previous year. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

France (X tons) was the main destination for toy exports from Morocco, with a 91% share of total exports. Moreover, toy exports to France exceeded the volume sent to the second major destination, Japan (X tons), more than tenfold. Spain (X tons) ranked third in terms of total exports with a 1.8% share.

From 2012 to 2021, the average annual growth rate of volume to France totaled +2.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (+1.0% per year) and Spain (-2.4% per year).

In value terms, France ($X) remains the key foreign market for dolls and toys exports from Morocco, comprising 84% of total exports. The second position in the ranking was held by Spain ($X), with a 7.5% share of total exports. It was followed by Japan, with a 3.3% share.

From 2012 to 2021, the average annual growth rate of value to France totaled +1.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Spain (+3.9% per year) and Japan (-0.1% per year).

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, picking up by 8.5% against the previous year. Overall, the export price, however, continues to indicate a perceptible descent. The most prominent rate of growth was recorded in 2018 when the average export price increased by 11%. Over the period under review, the average export prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to France ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+6.5%), while the prices for the other major destinations experienced mixed trend patterns.

Toy Imports

Imports into Morocco

In 2021, approx. X tons of dolls and toys were imported into Morocco; surging by 8.2% against the previous year's figure. The total import volume increased at an average annual rate of +4.6% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 when imports increased by 16% against the previous year. Imports peaked in 2021 and are likely to continue growth in years to come.

In value terms, toy imports surged to $X in 2021. Overall, total imports indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +8.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) was the main toy supplier to Morocco, with a approx. 93% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from China stood at +4.7%.

In value terms, China ($X) constituted the largest supplier of dolls and toys to Morocco.

From 2012 to 2021, the average annual rate of growth in terms of value from China stood at +9.0%.

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, rising by 24% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.9%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

As there is only one major supplying country, the average price level is determined by prices for China.

From 2012 to 2021, the rate of growth in terms of prices for China amounted to +4.1% per year.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :