Morocco: Market for Hair Lotion and Preparation 2025

Market Size for Hair Lotion and Preparation in Morocco

After two years of decline, the Moroccan hair lotion and preparation market increased by 37% to $X in 2021. The market value increased at an average annual rate of +3.7% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Exports of Hair Lotion and Preparation

Exports from Morocco

After two years of growth, overseas shipments of hair lotion and preparation decreased by -7.2% to X tons in 2021. In general, exports, however, continue to indicate a resilient increase. The most prominent rate of growth was recorded in 2016 when exports increased by 178% against the previous year. Over the period under review, the exports attained the maximum at X tons in 2020, and then dropped in the following year.

In value terms, hair lotion and preparation exports expanded significantly to $X in 2021. Overall, exports, however, showed a resilient expansion. The pace of growth was the most pronounced in 2013 when exports increased by 145% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

South Africa (X tons) was the main destination for hair lotion and preparation exports from Morocco, accounting for a 68% share of total exports. Moreover, hair lotion and preparation exports to South Africa exceeded the volume sent to the second major destination, Kuwait (X tons), sixfold. The third position in this ranking was taken by Saudi Arabia (X tons), with an 8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to South Africa totaled +121.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Kuwait (+157.0% per year) and Saudi Arabia (+145.0% per year).

In value terms, the largest markets for hair lotion and preparation exported from Morocco were Kuwait ($X), Saudi Arabia ($X) and South Africa ($X), with a combined 64% share of total exports.

Saudi Arabia, with a CAGR of +145.4%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average hair lotion and preparation export price stood at $X per ton in 2021, growing by 19% against the previous year. In general, the export price, however, continues to indicate a perceptible downturn. The growth pace was the most rapid in 2018 an increase of 54% against the previous year. The export price peaked at $X per ton in 2013; however, from 2014 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Saudi Arabia ($X per ton), while the average price for exports to South Africa ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Mauritania (+3.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports into Morocco

After two years of decline, supplies from abroad of hair lotion and preparation increased by 24% to X tons in 2021. The total import volume increased at an average annual rate of +3.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2015 when imports increased by 27%. Imports peaked in 2021 and are likely to see gradual growth in years to come.

In value terms, hair lotion and preparation imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +4.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Spain (X tons), Italy (X tons) and Egypt (X tons) were the main suppliers of hair lotion and preparation imports to Morocco, together comprising 41% of total imports. Turkey, the United Arab Emirates, France, China, Lebanon, Germany, India, Poland, the United States and Belgium lagged somewhat behind, together accounting for a further 49%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Lebanon (with a CAGR of +60.4%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Italy ($X), Spain ($X) and Egypt ($X) constituted the largest hair lotion and preparation suppliers to Morocco, with a combined 34% share of total imports. These countries were followed by France, the United States, the United Arab Emirates, Germany, Turkey, India, Lebanon, China, Poland and Belgium, which together accounted for a further 50%.

Lebanon, with a CAGR of +60.9%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average hair lotion and preparation import price amounted to $X per ton, rising by 8.1% against the previous year. Overall, the import price showed a relatively flat trend pattern. The import price peaked at $X per ton in 2013; however, from 2014 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by India (+15.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform