Morocco: Headphone Market 2024

Headphone Market Size in Morocco

In 2022, the Moroccan headphone market decreased by -1.2% to $X, falling for the second consecutive year after five years of growth. Over the period under review, consumption, however, continues to indicate a prominent increase. As a result, consumption reached the peak level of $X. From 2021 to 2022, the growth of the market remained at a lower figure.

Headphone Exports

Exports from Morocco

In 2022, shipments abroad of headphones was finally on the rise to reach X units after two years of decline. Overall, exports continue to indicate resilient growth. The most prominent rate of growth was recorded in 2013 when exports increased by 1,217% against the previous year. As a result, the exports attained the peak of X units. From 2014 to 2022, the growth of the exports failed to regain momentum.

In value terms, headphone exports skyrocketed to $X in 2022. Over the period under review, exports posted a buoyant increase. The pace of growth was the most pronounced in 2013 with an increase of 982%. As a result, the exports reached the peak of $X. From 2014 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

The United States (X units) was the main destination for headphone exports from Morocco, with a 54% share of total exports. Moreover, headphone exports to the United States exceeded the volume sent to the second major destination, France (X units), threefold. Tunisia (X units) ranked third in terms of total exports with a 1.8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the United States stood at +35.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (-2.8% per year) and Tunisia (-31.3% per year).

In value terms, the United States ($X) remains the key foreign market for headphones exports from Morocco, comprising 54% of total exports. The second position in the ranking was taken by France ($X), with a 20% share of total exports. It was followed by Tunisia, with a 1.8% share.

From 2012 to 2022, the average annual growth rate of value to the United States amounted to +37.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (-1.2% per year) and Tunisia (-28.6% per year).

Export Prices by Country

In 2022, the average headphone export price amounted to $X per unit, picking up by 12% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.7%. The most prominent rate of growth was recorded in 2020 when the average export price increased by 12% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2021 to 2022, the average export prices failed to regain momentum.

Average prices varied noticeably for the major export markets. In 2022, amid the top suppliers, the countries with the highest prices were Tunisia ($X per unit) and Senegal ($X per unit), while the average price for exports to the United States ($X per unit) and France ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Tunisia (+3.9%), while the prices for the other major destinations experienced more modest paces of growth.

Headphone Imports

Imports into Morocco

In 2022, overseas purchases of headphones decreased by -5.2% to X units, falling for the second year in a row after four years of growth. Overall, imports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2018 with an increase of 87%. Over the period under review, imports reached the peak figure at X units in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, headphone imports expanded modestly to $X in 2022. Over the period under review, imports, however, showed a buoyant expansion. The pace of growth was the most pronounced in 2020 with an increase of 50%. As a result, imports reached the peak of $X. From 2021 to 2022, the growth of imports remained at a lower figure.

Imports by Country

In 2022, China (X units) was the main supplier of headphone to Morocco, accounting for a 94% share of total imports. It was followed by Vietnam (X units), with a 1.8% share of total imports. The third position in this ranking was held by Mexico (X units), with a 0.2% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at +1.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+44.1% per year) and Mexico (-27.7% per year).

In value terms, China ($X) constituted the largest supplier of headphones to Morocco, comprising 94% of total imports. The second position in the ranking was taken by Vietnam ($X), with a 1.8% share of total imports. It was followed by Mexico, with a 0.2% share.

From 2012 to 2022, the average annual growth rate of value from China totaled +9.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+55.8% per year) and Mexico (-21.9% per year).

Import Prices by Country

In 2022, the average headphone import price amounted to $X per unit, increasing by 7.4% against the previous year. Over the period under review, the import price showed strong growth. The pace of growth appeared the most rapid in 2016 an increase of 56%. Over the period under review, average import prices reached the peak figure in 2022 and is likely to continue growth in the immediate term.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the highest price was recorded for prices from the United Arab Emirates ($X per unit) and China ($X per unit), while the price for Mexico ($X per unit) and Vietnam ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+8.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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