Morocco: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Morocco

The Moroccan market for preparations for permanent waving or straightening of hair surged to $X in 2021, with an increase of 25% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded a relatively flat trend pattern. Over the period under review, the market reached the peak level in 2021 and is likely to see gradual growth in years to come.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Morocco

In 2021, shipments abroad of preparations for permanent waving or straightening of hair decreased by -77.3% to X tons, falling for the second year in a row after two years of growth. Overall, exports faced a significant contraction. The most prominent rate of growth was recorded in 2018 when exports increased by 466% against the previous year. The exports peaked at X tons in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, hair waving or straightening preparations exports shrank dramatically to $X in 2021. Over the period under review, exports continue to indicate a precipitous slump. The pace of growth was the most pronounced in 2018 when exports increased by 898%. Over the period under review, the exports attained the maximum at $X in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

Exports by Country

Algeria (X tons) was the main destination for hair waving or straightening preparations exports from Morocco, accounting for a 93% share of total exports. Moreover, hair waving or straightening preparations exports to Algeria exceeded the volume sent to the second major destination, France (X kg), more than tenfold.

From 2012 to 2021, the average annual rate of growth in terms of volume to Algeria amounted to -29.0%.

In value terms, Algeria ($X) and France ($X) constituted the largest markets for hair waving or straightening preparations exported from Morocco worldwide.

Among the main countries of destination, France, with a CAGR of +17.7%, recorded the highest growth rate of the value of exports, over the period under review.

Export Prices by Country

In 2021, the average export price for preparations for permanent waving or straightening of hair amounted to $X per ton, picking up by 9.2% against the previous year. In general, the export price enjoyed a prominent expansion. The pace of growth appeared the most rapid in 2017 when the average export price increased by 85% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2018; however, from 2019 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major export markets. In 2021, the country with the highest price was France ($X per ton), while the average price for exports to Algeria amounted to $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to France (+35.0%).

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Morocco

In 2021, imports of preparations for permanent waving or straightening of hair into Morocco surged to X tons, with an increase of 26% compared with 2020 figures. In general, imports, however, recorded a pronounced downturn. The pace of growth appeared the most rapid in 2017 with an increase of 120%. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, hair waving or straightening preparations imports surged to $X in 2021. Overall, imports continue to indicate pronounced growth. The most prominent rate of growth was recorded in 2020 when imports increased by 44% against the previous year. Over the period under review, imports reached the maximum in 2021 and are expected to retain growth in the near future.

Imports by Country

Lebanon (X tons), South Africa (X tons) and Tunisia (X tons) were the main suppliers of hair waving or straightening preparations imports to Morocco, together comprising 75% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Lebanon (with a CAGR of +32.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, India ($X), Tunisia ($X) and South Africa ($X) appeared to be the largest hair waving or straightening preparations suppliers to Morocco, with a combined 59% share of total imports. Lebanon, Brazil, the United Arab Emirates, Spain, China and Saudi Arabia lagged somewhat behind, together accounting for a further 28%.

Lebanon, with a CAGR of +37.7%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average import price for preparations for permanent waving or straightening of hair amounted to $X per ton, shrinking by -3.4% against the previous year. Overall, import price indicated buoyant growth from 2012 to 2021: its price increased at an average annual rate of +5.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, hair waving or straightening preparations import price increased by +49.0% against 2017 indices. The pace of growth was the most pronounced in 2013 an increase of 38%. The import price peaked at $X per ton in 2015; however, from 2016 to 2021, import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was India ($X per ton), while the price for Lebanon ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Saudi Arabia (+46.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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