Morocco: Market for Shampoos, Hair Lacquers And Other Preparations 2025

Market Size for Shampoos, Hair Lacquers And Other Preparations in Morocco

For the third year in a row, the Moroccan market for shampoos, hair lacquers and other preparations recorded growth in sales value, which increased by 7.7% to $X in 2022. In general, the total consumption indicated a prominent expansion from 2012 to 2022: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +121.9% against 2016 indices. Consumption of peaked in 2022 and is expected to retain growth in the immediate term.

Exports of Shampoos, Hair Lacquers And Other Preparations

Exports from Morocco

In 2022, approx. X tons of shampoos, hair lacquers and other preparations were exported from Morocco; waning by -42.5% on the previous year. Overall, exports continue to indicate a slight setback. The growth pace was the most rapid in 2016 with an increase of 59% against the previous year. The exports peaked at X tons in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

In value terms, exports of shampoos, hair lacquers and other preparations reduced notably to $X in 2022. Over the period under review, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 61% against the previous year. Over the period under review, the exports of attained the peak figure at $X in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

Exports by Country

South Africa (X tons) was the main destination for exports of shampoos, hair lacquers and other preparations from Morocco, with a 45% share of total exports. Moreover, exports of shampoos, hair lacquers and other preparations to South Africa exceeded the volume sent to the second major destination, Russia (X tons), fourfold. The third position in this ranking was held by the United Arab Emirates (X tons), with an 11% share.

From 2012 to 2022, the average annual growth rate of volume to South Africa totaled +121.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Russia (+89.2% per year) and the United Arab Emirates (+7.5% per year).

In value terms, the United States ($X), South Africa ($X) and the United Arab Emirates ($X) were the largest markets for shampoo, hair lacquer and other preparations exported from Morocco worldwide, together comprising 60% of total exports.

South Africa, with a CAGR of +88.9%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for shampoos, hair lacquers and other preparations amounted to $X per ton, surging by 41% against the previous year. In general, export price indicated a temperate increase from 2012 to 2022: its price increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, export price for shampoos, hair lacquers and other preparations increased by +106.6% against 2016 indices. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to South Africa ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Libya (+0.4%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Shampoos, Hair Lacquers And Other Preparations

Imports into Morocco

Imports of shampoos, hair lacquers and other preparations into Morocco totaled X tons in 2022, flattening at 2021. Over the period under review, total imports indicated perceptible growth from 2012 to 2022: its volume increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -0.5% against 2020 indices. The pace of growth was the most pronounced in 2017 when imports increased by 19%. Over the period under review, imports of reached the peak figure at X tons in 2020; however, from 2021 to 2022, imports failed to regain momentum.

In value terms, imports of shampoos, hair lacquers and other preparations shrank slightly to $X in 2022. Overall, total imports indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +68.3% against 2016 indices. The pace of growth was the most pronounced in 2017 with an increase of 25% against the previous year. Imports peaked at $X in 2021, and then dropped modestly in the following year.

Imports by Country

Egypt (X tons), France (X tons) and Saudi Arabia (X tons) were the main suppliers of imports of shampoos, hair lacquers and other preparations to Morocco, with a combined 55% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Egypt (with a CAGR of +19.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Egypt ($X) and Saudi Arabia ($X) were the largest shampoo, hair lacquer and other preparations suppliers to Morocco, together comprising 49% of total imports. Italy, Spain, Germany, Turkey, China, Poland, the United Arab Emirates and Tunisia lagged somewhat behind, together accounting for a further 33%.

Among the main suppliers, Turkey, with a CAGR of +19.5%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for shampoos, hair lacquers and other preparations amounted to $X per ton, declining by -2.7% against the previous year. Overall, the import price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 8.3% against the previous year. As a result, import price reached the peak level of $X per ton, and then fell slightly in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Saudi Arabia (+4.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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