Morocco: Soft Drink Market 2024

Soft Drink Market Size in Morocco

The Moroccan soft drink market stood at $X in 2021, stabilizing at the previous year. Overall, consumption, however, saw a relatively flat trend pattern. Soft drink consumption peaked at $X in 2014; however, from 2015 to 2021, consumption stood at a somewhat lower figure.

Soft Drink Production in Morocco

In value terms, soft drink production reached $X in 2021 estimated in export price. Overall, production, however, saw a slight decline. The pace of growth was the most pronounced in 2019 with an increase of 21% against the previous year. Soft drink production peaked at $X in 2015; however, from 2016 to 2021, production stood at a somewhat lower figure.

Soft Drink Exports

Exports from Morocco

After three years of decline, shipments abroad of soft drinks increased by 66% to X litres in 2021. In general, exports, however, showed a perceptible decrease. The exports peaked at X litres in 2017; however, from 2018 to 2021, the exports stood at a somewhat lower figure.

In value terms, soft drink exports skyrocketed to $X in 2021. Overall, exports, however, saw a deep downturn. The pace of growth was the most pronounced in 2017 with an increase of 46% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

Exports by Country

The Netherlands (X litres), France (X litres) and Mali (X litres) were the main destinations of soft drink exports from Morocco, with a combined 64% share of total exports.

From 2012 to 2021, the biggest increases were in Mali (with a CAGR of +47.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for soft drink exported from Morocco were France ($X), the Netherlands ($X) and Mauritania ($X), with a combined 69% share of total exports. Belgium, Mali, Libya, Canada, Tunisia, Turkey and Liberia lagged somewhat behind, together accounting for a further 19%.

Among the main countries of destination, Mali, with a CAGR of +25.1%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average soft drink export price amounted to $X per litre, falling by -15% against the previous year. Overall, the export price recorded a perceptible decline. The pace of growth was the most pronounced in 2020 when the average export price increased by 12%. Over the period under review, the average export prices hit record highs at $X per litre in 2015; however, from 2016 to 2021, the export prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was Tunisia ($X per litre), while the average price for exports to Turkey (less than $X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tunisia (+10.9%), while the prices for the other major destinations experienced more modest paces of growth.

Soft Drink Imports

Imports into Morocco

In 2021, the amount of soft drinks imported into Morocco rose remarkably to X litres, with an increase of 13% on the year before. In general, imports recorded a prominent increase. The most prominent rate of growth was recorded in 2020 when imports increased by 136% against the previous year. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in the immediate term.

In value terms, soft drink imports surged to $X in 2021. Overall, imports enjoyed significant growth. The most prominent rate of growth was recorded in 2020 when imports increased by 129% against the previous year. Imports peaked in 2021 and are likely to continue growth in years to come.

Imports by Country

In 2021, Spain (X litres) constituted the largest supplier of soft drink to Morocco, with a 74% share of total imports. Moreover, soft drink imports from Spain exceeded the figures recorded by the second-largest supplier, Poland (X litres), more than tenfold. The third position in this ranking was taken by Austria (X litres), with a 5.1% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Spain stood at +19.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+72.9% per year) and Austria (+13.4% per year).

In value terms, Spain ($X) constituted the largest supplier of soft drink to Morocco, comprising 62% of total imports. The second position in the ranking was held by Austria ($X), with a 16% share of total imports. It was followed by Poland, with a 5.1% share.

From 2012 to 2021, the average annual growth rate of value from Spain amounted to +22.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (+12.7% per year) and Poland (+62.2% per year).

Import Prices by Country

In 2021, the average soft drink import price amounted to $X per litre, rising by 10% against the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 an increase of 10%. Over the period under review, average import prices reached the maximum at $X per litre in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Austria ($X per litre), while the price for Egypt ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+6.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :