Morocco: Market for Television, Video and Digital Cameras 2025

Market Size for Television, Video and Digital Cameras in Morocco

After two years of growth, the Moroccan market for television, video and digital cameras decreased by -11.4% to $X in 2022. Overall, the total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +25.3% against 2019 indices. Television, video and digital camera consumption peaked at $X in 2021, and then contracted in the following year.

Exports of Television, Video and Digital Cameras

Exports from Morocco

Television, video and digital camera exports from Morocco reached X units in 2022, leveling off at 2021. Over the period under review, exports recorded significant growth. The pace of growth appeared the most rapid in 2015 when exports increased by 2,317% against the previous year. Over the period under review, the exports hit record highs at X units in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

In value terms, television, video and digital camera exports contracted to $X in 2022. Overall, exports saw a significant increase. The most prominent rate of growth was recorded in 2015 with an increase of 3,011%. Over the period under review, the exports hit record highs at $X in 2021, and then declined modestly in the following year.

Exports by Country

The Czech Republic (X units) was the main destination for television, video and digital camera exports from Morocco, with a 74% share of total exports. Moreover, television, video and digital camera exports to the Czech Republic exceeded the volume sent to the second major destination, Poland (X units), ninefold. Germany (X units) ranked third in terms of total exports with a 4.9% share.

From 2012 to 2022, the average annual growth rate of volume to the Czech Republic stood at +1.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+33.0% per year) and Germany (+33.5% per year).

In value terms, Germany ($X) remains the key foreign market for television, video and digital cameras exports from Morocco, comprising 56% of total exports. The second position in the ranking was held by the Czech Republic ($X), with a 24% share of total exports. It was followed by Spain, with a 3.6% share.

From 2012 to 2022, the average annual growth rate of value to Germany totaled +64.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Czech Republic (-21.7% per year) and Spain (+15.5% per year).

Export Prices by Country

In 2022, the average export price for television, video and digital cameras amounted to $X per unit, stabilizing at the previous year. Overall, the export price, however, saw a pronounced expansion. The growth pace was the most rapid in 2014 an increase of 82%. Over the period under review, the average export prices attained the peak figure at $X per unit in 2016; however, from 2017 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Germany ($X per unit), while the average price for exports to Poland ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+23.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Television, Video and Digital Cameras

Imports into Morocco

In 2022, after two years of growth, there was significant decline in overseas purchases of television, video and digital cameras, when their volume decreased by -11.6% to X units. Over the period under review, imports, however, posted a resilient increase. The pace of growth was the most pronounced in 2015 with an increase of 101% against the previous year. Over the period under review, imports reached the maximum at X units in 2021, and then dropped in the following year.

In value terms, television, video and digital camera imports dropped to $X in 2022. In general, total imports indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +2.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +23.2% against 2019 indices. The most prominent rate of growth was recorded in 2015 with an increase of 38%. Imports peaked at $X in 2021, and then contracted in the following year.

Imports by Country

In 2022, China (X units) was the main supplier of television, video and digital camera to Morocco, accounting for a 92% share of total imports. Moreover, television, video and digital camera imports from China exceeded the figures recorded by the second-largest supplier, South Korea (X units), more than tenfold.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled +13.2%.

In value terms, China ($X) constituted the largest supplier of television, video and digital cameras to Morocco, comprising 72% of total imports. The second position in the ranking was held by South Korea ($X), with a 3% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +8.6%.

Import Prices by Country

The average import price for television, video and digital cameras stood at $X per unit in 2022, remaining relatively unchanged against the previous year. Overall, the import price, however, saw a abrupt decrease. The pace of growth was the most pronounced in 2016 when the average import price increased by 17% against the previous year. The import price peaked at $X per unit in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was South Korea ($X per unit), while the price for China totaled $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (-4.1%).

Source: IndexBox Platform

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