Morocco: Toothpaste Market 2025

Toothpaste Market Size in Morocco

For the fifth consecutive year, the Moroccan toothpaste market recorded growth in sales value, which increased by 2.1% to $X in 2021. Overall, the total consumption indicated a strong expansion from 2012 to 2021: its value increased at an average annual rate of +7.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +61.2% against 2016 indices. Over the period under review, the market reached the peak level in 2021 and is likely to see steady growth in the near future.

Toothpaste Exports

Exports from Morocco

After two years of decline, shipments abroad of toothpaste, denture cleaners and other dentifrices increased by 197% to X tons in 2021. Over the period under review, exports, however, recorded a abrupt slump. Over the period under review, the exports reached the maximum at X tons in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

In value terms, toothpaste exports surged to $X in 2021. In general, exports, however, saw a pronounced curtailment. Over the period under review, the exports reached the maximum at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Mauritania (X tons) was the main destination for toothpaste exports from Morocco, with a 60% share of total exports. Moreover, toothpaste exports to Mauritania exceeded the volume sent to the second major destination, Togo (X tons), fourfold. The third position in this ranking was held by South Africa (X tons), with a 16% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Mauritania amounted to -6.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Togo (+26.8% per year) and South Africa (-50.9% per year).

In value terms, Mauritania ($X) remains the key foreign market for toothpaste, denture cleaners and other dentifrices exports from Morocco, comprising 68% of total exports. The second position in the ranking was held by Togo ($X), with an 11% share of total exports. It was followed by South Africa, with a 7.9% share.

From 2012 to 2021, the average annual growth rate of value to Mauritania amounted to -3.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Togo (+4.8% per year) and South Africa (-7.4% per year).

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, waning by -15.7% against the previous year. Over the period under review, the export price, however, recorded a noticeable increase. The pace of growth appeared the most rapid in 2019 an increase of 91%. Over the period under review, the average export prices hit record highs at $X per ton in 2020, and then contracted dramatically in the following year.

Prices varied noticeably country of destination: the country with the highest price was the Netherlands ($X per ton), while the average price for exports to Tunisia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to South Africa (+88.5%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Morocco

In 2021, approx. X tons of toothpaste, denture cleaners and other dentifrices were imported into Morocco; stabilizing at the previous year's figure. In general, total imports indicated a prominent increase from 2012 to 2021: its volume increased at an average annual rate of +6.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +54.4% against 2016 indices. The most prominent rate of growth was recorded in 2013 with an increase of 24% against the previous year. Over the period under review, imports reached the maximum at X tons in 2020, and then declined modestly in the following year.

In value terms, toothpaste imports expanded to $X in 2021. Overall, total imports indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +7.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +60.5% against 2016 indices. The most prominent rate of growth was recorded in 2020 with an increase of 20% against the previous year. Imports peaked in 2021 and are expected to retain growth in years to come.

Imports by Country

Egypt (X tons), China (X tons) and India (X tons) were the main suppliers of toothpaste imports to Morocco, together accounting for 61% of total imports. The United Arab Emirates, France, Slovakia, Germany, Poland, Saudi Arabia and Thailand lagged somewhat behind, together accounting for a further 31%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Germany (with a CAGR of +37.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Slovakia ($X), Egypt ($X) and China ($X) were the largest toothpaste suppliers to Morocco, with a combined 44% share of total imports.

Slovakia, with a CAGR of +36.7%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, growing by 3.8% against the previous year. Overall, the import price saw a relatively flat trend pattern. The growth pace was the most rapid in 2019 an increase of 13%. Over the period under review, average import prices attained the maximum in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Slovakia ($X per ton), while the price for Egypt ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Slovakia (+11.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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