Nepal: Television Receiver Market 2025

Television Receiver Market Size in Nepal

The Nepalese television receiver market was estimated at $X in 2022, leveling off at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +8.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +5.6% against 2019 indices. Over the period under review, the market hit record highs at $X in 2017; however, from 2018 to 2022, consumption stood at a somewhat lower figure.

Television Receiver Exports

Exports from Nepal

In 2022, the amount of television receivers exported from Nepal shrank remarkably to X units, waning by -25% on 2021 figures. Over the period under review, exports saw a abrupt decrease. The pace of growth was the most pronounced in 2017 when exports increased by 100% against the previous year. The exports peaked at X units in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

In value terms, television receiver exports dropped rapidly to $X in 2022. Overall, exports saw a dramatic decline. The growth pace was the most rapid in 2021 when exports increased by 1,654% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

Bhutan (X units), India (X units) and Malawi (X units) were the main destinations of television receiver exports from Nepal, together comprising 67% of total exports. Moreover, television receiver exports in Bhutan exceeded the figures recorded by the second-largest exporter, India, twofold.

From 2012 to 2022, the biggest increases were recorded for Bhutan (with a CAGR of 0.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Bhutan ($X) remains the key foreign market for television receivers exports from Nepal, comprising 88% of total exports. The second position in the ranking was held by India ($X), with a 5.5% share of total exports. It was followed by Thailand, with a 4.2% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Bhutan totaled +2.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: India (-35.2% per year) and Thailand (-15.5% per year).

Export Prices by Country

The average television receiver export price stood at $X per unit in 2022, dropping by -29.6% against the previous year. Over the period under review, the export price saw a abrupt contraction. The pace of growth was the most pronounced in 2021 when the average export price increased by 1,216%. The export price peaked at $X per unit in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Bhutan ($X per unit), while the average price for exports to Malawi ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Bhutan (+2.7%), while the prices for the other major destinations experienced a decline.

Television Receiver Imports

Imports into Nepal

In 2022, after four years of decline, there was growth in overseas purchases of television receivers, when their volume increased by 3.3% to X units. Overall, imports saw a buoyant expansion. The growth pace was the most rapid in 2014 when imports increased by 56%. Over the period under review, imports attained the peak figure at X units in 2017; however, from 2018 to 2022, imports failed to regain momentum.

In value terms, television receiver imports totaled $X in 2022. In general, total imports indicated a strong increase from 2012 to 2022: its value increased at an average annual rate of +8.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +11.7% against 2019 indices. The pace of growth appeared the most rapid in 2014 when imports increased by 47%. Over the period under review, imports reached the peak figure at $X in 2018; however, from 2019 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X units) constituted the largest television receiver supplier to Nepal, accounting for a 64% share of total imports. Moreover, television receiver imports from China exceeded the figures recorded by the second-largest supplier, India (X units), fourfold. Vietnam (X units) ranked third in terms of total imports with a 7.7% share.

From 2012 to 2022, the average annual growth rate of volume from China amounted to +9.1%. The remaining supplying countries recorded the following average annual rates of imports growth: India (+22.4% per year) and Vietnam (+64.7% per year).

In value terms, the largest television receiver suppliers to Nepal were China ($X), Vietnam ($X) and India ($X), together comprising 69% of total imports. Indonesia, Malaysia, Hong Kong SAR and Switzerland lagged somewhat behind, together comprising a further 16%.

Switzerland, with a CAGR of +51.0%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average television receiver import price amounted to $X per unit, which is down by -2.8% against the previous year. In general, the import price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average import price increased by 34% against the previous year. Over the period under review, average import prices reached the maximum at $X per unit in 2021, and then dropped in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Indonesia ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+4.6%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform