Netherlands: Toy Market 2024

Toy Market Size in the Netherlands

The Dutch toy market shrank slightly to $X in 2021, with a decrease of -2.3% against the previous year. Over the period under review, the total consumption indicated slight growth from 2012 to 2021: its value increased at an average annual rate of +1.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +51.9% against 2019 indices. Toy consumption peaked at $X in 2014; however, from 2015 to 2021, consumption stood at a somewhat lower figure.

Toy Production in the Netherlands

In value terms, toy production contracted rapidly to $X in 2021 estimated in export price. Overall, production recorded a noticeable reduction. The most prominent rate of growth was recorded in 2020 when the production volume increased by 359% against the previous year. Toy production peaked at $X in 2014; however, from 2015 to 2021, production remained at a lower figure.

Toy Exports

Exports from the Netherlands

For the third year in a row, the Netherlands recorded growth in shipments abroad of dolls and toys, which increased by 21% to X tons in 2021. Overall, exports posted strong growth. The most prominent rate of growth was recorded in 2016 with an increase of 30%. Over the period under review, the exports reached the maximum in 2021 and are likely to see gradual growth in years to come.

In value terms, toy exports soared to $X in 2021. Over the period under review, exports enjoyed a prominent expansion. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Germany (X tons), France (X tons) and Belgium (X tons) were the main destinations of toy exports from the Netherlands, together accounting for 66% of total exports. These countries were followed by Poland, the UK, Spain, Italy, the Czech Republic and Sweden, which together accounted for a further 20%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Italy (with a CAGR of +24.6%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toy exported from the Netherlands were Germany ($X), France ($X) and Belgium ($X), with a combined 66% share of total exports. Spain, Poland, Italy, the UK, the Czech Republic and Sweden lagged somewhat behind, together comprising a further 21%.

In terms of the main countries of destination, the Czech Republic, with a CAGR of +26.2%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, reducing by -1.8% against the previous year. Overall, the export price showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 an increase of 11% against the previous year. The export price peaked at $X per ton in 2013; however, from 2014 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+6.7%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into the Netherlands

In 2021, imports of dolls and toys into the Netherlands soared to X tons, rising by 24% on 2020 figures. Over the period under review, imports enjoyed a prominent expansion. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy imports surged to $X in 2021. In general, imports saw buoyant growth. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest toy supplier to the Netherlands, with a 74% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tons), more than tenfold. The third position in this ranking was held by Vietnam (X tons), with a 3.2% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China amounted to +11.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+2.5% per year) and Vietnam (+74.8% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to the Netherlands, comprising 63% of total imports. The second position in the ranking was taken by Germany ($X), with an 8.9% share of total imports. It was followed by the Czech Republic, with an 8.2% share.

From 2012 to 2021, the average annual growth rate of value from China totaled +11.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+6.9% per year) and the Czech Republic (+9.4% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, picking up by 8.2% against the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. Over the period under review, average import prices attained the peak figure at $X per ton in 2015; however, from 2016 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Belgium (+6.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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