Netherlands: Plain Postcard Market 2024

Plain Postcard Market Size in the Netherlands

The Dutch plain postcard market skyrocketed to $X in 2021, jumping by 2,878% against the previous year. Overall, consumption continues to indicate significant growth. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Plain Postcard Production in the Netherlands

In value terms, plain postcard production skyrocketed to $X in 2021 estimated in export price. Overall, production posted significant growth. The most prominent rate of growth was recorded in 2017 when the production volume increased by 313%. As a result, production reached the peak level of $X. From 2018 to 2021, production growth remained at a somewhat lower figure.

Plain Postcard Exports

Exports from the Netherlands

After two years of decline, shipments abroad of letter cards, plain postcards and correspondence cards increased by 107% to X tons in 2021. Over the period under review, exports recorded a strong expansion. The pace of growth was the most pronounced in 2016 with an increase of 118%. Over the period under review, the exports attained the maximum at X tons in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

In value terms, plain postcard exports surged to $X in 2021. In general, exports continue to indicate a prominent increase. The exports peaked at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

Germany (X tons) was the main destination for plain postcard exports from the Netherlands, with a 55% share of total exports. Moreover, plain postcard exports to Germany exceeded the volume sent to the second major destination, France (X tons), sixfold. The third position in this ranking was taken by Belgium (X tons), with an 8.7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Germany stood at +24.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (+30.6% per year) and Belgium (-11.8% per year).

In value terms, Germany ($X) emerged as the key foreign market for letter cards, plain postcards and correspondence cards exports from the Netherlands, comprising 57% of total exports. The second position in the ranking was taken by France ($X), with an 11% share of total exports. It was followed by Belgium, with a 7.1% share.

From 2012 to 2021, the average annual growth rate of value to Germany stood at +30.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (+32.0% per year) and Belgium (-4.8% per year).

Export Prices by Country

In 2021, the average plain postcard export price amounted to $X per ton, surging by 52% against the previous year. In general, the export price enjoyed resilient growth. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to Ireland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+12.4%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into the Netherlands

In 2021, imports of letter cards, plain postcards and correspondence cards into the Netherlands fell markedly to X tons, which is down by -31.9% against the previous year's figure. Overall, imports faced a deep downturn. The pace of growth was the most pronounced in 2018 with an increase of 94%. As a result, imports attained the peak of X tons. From 2019 to 2021, the growth of imports failed to regain momentum.

In value terms, plain postcard imports reduced markedly to $X in 2021. Over the period under review, imports showed a noticeable decline. The pace of growth was the most pronounced in 2018 when imports increased by 162% against the previous year. As a result, imports attained the peak of $X. From 2019 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

China (X tons), Germany (X tons) and the UK (X tons) were the main suppliers of plain postcard imports to the Netherlands, together comprising 77% of total imports. Turkey, Belgium, Italy and the Czech Republic lagged somewhat behind, together comprising a further 18%.

From 2012 to 2021, the biggest increases were recorded for Turkey (with a CAGR of +56.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, China ($X), Germany ($X) and the UK ($X) constituted the largest plain postcard suppliers to the Netherlands, together accounting for 75% of total imports. These countries were followed by the Czech Republic, Belgium, Italy and Turkey, which together accounted for a further 16%.

Turkey, with a CAGR of +43.9%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average plain postcard import price amounted to $X per ton, increasing by 6.8% against the previous year. Overall, import price indicated a resilient increase from 2012 to 2021: its price increased at an average annual rate of +8.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, plain postcard import price increased by +80.4% against 2017 indices. The growth pace was the most rapid in 2013 an increase of 38%. The import price peaked in 2021 and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Belgium (+7.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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