Netherlands: Newspaper Market 2025

Newspaper Market Size in the Netherlands

The Dutch newspaper market dropped to $X in 2022, shrinking by -6.6% against the previous year. In general, consumption recorded a noticeable curtailment. As a result, consumption reached the peak level of $X. From 2015 to 2022, the growth of the market remained at a somewhat lower figure.

Newspaper Production in the Netherlands

In value terms, newspaper production reduced slightly to $X in 2022 estimated in export price. In general, production continues to indicate a drastic downturn. The most prominent rate of growth was recorded in 2014 when the production volume increased by 54%. Newspaper production peaked at $X in 2012; however, from 2013 to 2022, production remained at a lower figure.

Newspaper Exports

Exports from the Netherlands

After nine years of decline, overseas shipments of newspapers, journals and periodicals increased by 2.6% to X units in 2022. Over the period under review, exports, however, recorded a abrupt contraction. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, newspaper exports dropped markedly to $X in 2022. Overall, exports, however, faced a abrupt contraction. The pace of growth appeared the most rapid in 2021 with an increase of 16%. Over the period under review, the exports attained the maximum at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

Germany (X units) was the main destination for newspaper exports from the Netherlands, with a 64% share of total exports. Moreover, newspaper exports to Germany exceeded the volume sent to the second major destination, Belgium (X units), threefold. France (X units) ranked third in terms of total exports with a 3.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Germany amounted to +11.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Belgium (-27.9% per year) and France (-19.9% per year).

In value terms, Germany ($X), Belgium ($X) and the UK ($X) were the largest markets for newspaper exported from the Netherlands worldwide, with a combined 80% share of total exports.

Germany, with a CAGR of -1.2%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

In 2022, the average newspaper export price amounted to $X per unit, reducing by -50.2% against the previous year. Overall, the export price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when the average export price increased by 49%. The export price peaked at $X per unit in 2021, and then shrank sharply in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Sweden ($X per unit), while the average price for exports to Germany ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+15.9%), while the prices for the other major destinations experienced more modest paces of growth.

Newspaper Imports

Imports into the Netherlands

In 2022, approx. X units of newspapers, journals and periodicals were imported into the Netherlands; declining by -18.6% compared with 2021. In general, imports recorded a abrupt shrinkage. The most prominent rate of growth was recorded in 2013 when imports increased by 18%. As a result, imports reached the peak of X units. From 2014 to 2022, the growth of imports remained at a lower figure.

In value terms, newspaper imports declined rapidly to $X in 2022. Overall, imports saw a deep contraction. The smallest decline of -0.7% was in 2017. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

Germany (X units), Belgium (X units) and Romania (X units) were the main suppliers of newspaper imports to the Netherlands, together comprising 85% of total imports. Poland, France, Italy, the UK and the United States lagged somewhat behind, together comprising a further 9.6%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Poland (with a CAGR of -0.8%), while imports for the other leaders experienced a decline.

In value terms, Belgium ($X), Germany ($X) and Romania ($X) constituted the largest newspaper suppliers to the Netherlands, with a combined 73% share of total imports. France, Italy, Poland, the United States and the UK lagged somewhat behind, together accounting for a further 16%.

Poland, with a CAGR of +5.9%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average newspaper import price stood at $X per unit in 2022, with a decrease of -5.8% against the previous year. Over the period under review, import price indicated a modest increase from 2012 to 2022: its price increased at an average annual rate of +1.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, newspaper import price decreased by -20.1% against 2020 indices. The pace of growth was the most pronounced in 2020 an increase of 48%. As a result, import price reached the peak level of $X per unit. From 2021 to 2022, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per unit), while the price for Romania ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Romania (+7.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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