Netherlands: Market for Preparations For Permanent Waving Or Straightening Of Hair 2025

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in the Netherlands

The Dutch market for preparations for permanent waving or straightening of hair soared to $X in 2021, jumping by 63% against the previous year. Overall, the total consumption indicated prominent growth from 2012 to 2021: its value increased at an average annual rate of +10.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Hair waving or straightening preparations consumption peaked at $X in 2015; however, from 2016 to 2021, consumption stood at a somewhat lower figure.

Production of Preparations For Permanent Waving Or Straightening Of Hair in the Netherlands

In value terms, hair waving or straightening preparations production soared to $X in 2021 estimated in export price. Over the period under review, production continues to indicate buoyant growth. The pace of growth appeared the most rapid in 2013 with an increase of 146% against the previous year. Over the period under review, production reached the maximum level at $X in 2015; however, from 2016 to 2021, production failed to regain momentum.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from the Netherlands

In 2021, after two years of decline, there was significant growth in shipments abroad of preparations for permanent waving or straightening of hair, when their volume increased by 40% to X tons. In general, total exports indicated prominent growth from 2012 to 2021: its volume increased at an average annual rate of +7.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of 88%. As a result, the exports reached the peak of X tons. From 2019 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, hair waving or straightening preparations exports surged to $X in 2021. Over the period under review, total exports indicated a prominent increase from 2012 to 2021: its value increased at an average annual rate of +5.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of 62% against the previous year. The exports peaked in 2021 and are likely to see steady growth in years to come.

Exports by Country

Portugal (X tons), Spain (X tons) and Belgium (X tons) were the main destinations of hair waving or straightening preparations exports from the Netherlands, with a combined 52% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Spain (with a CAGR of +55.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Spain ($X), Portugal ($X) and Belgium ($X) appeared to be the largest markets for hair waving or straightening preparations exported from the Netherlands worldwide, with a combined 54% share of total exports.

Spain, with a CAGR of +61.9%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, rising by 8.2% against the previous year. Overall, the export price, however, continues to indicate a perceptible decline. The most prominent rate of growth was recorded in 2020 when the average export price increased by 8.9% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2013; however, from 2014 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major export markets. In 2021, the country with the highest price was France ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+4.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into the Netherlands

Hair waving or straightening preparations imports into the Netherlands surged to X tons in 2021, picking up by 47% against 2020 figures. Overall, total imports indicated buoyant growth from 2012 to 2021: its volume increased at an average annual rate of +8.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +74.3% against 2019 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, hair waving or straightening preparations imports soared to $X in 2021. Over the period under review, imports saw strong growth. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

South Africa (X tons), the United States (X tons) and Brazil (X tons) were the main suppliers of hair waving or straightening preparations imports to the Netherlands, together comprising 76% of total imports. These countries were followed by Germany, Spain, Belgium, France and the United Arab Emirates, which together accounted for a further 20%.

From 2012 to 2021, the biggest increases were recorded for France (with a CAGR of +78.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest hair waving or straightening preparations suppliers to the Netherlands were the United States ($X), South Africa ($X) and Brazil ($X), with a combined 74% share of total imports. These countries were followed by Germany, Belgium, France, Spain and the United Arab Emirates, which together accounted for a further 20%.

In terms of the main suppliers, France, with a CAGR of +73.2%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, with an increase of 8.7% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.8%. The pace of growth appeared the most rapid in 2016 when the average import price increased by 25%. The import price peaked in 2021 and is likely to see steady growth in the near future.

Prices varied noticeably country of origin: the country with the highest price was Brazil ($X per ton), while the price for Spain ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Brazil (+15.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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