Netherlands: Postcard Market 2024

Postcard Market Size in the Netherlands

The Dutch postcard market shrank to $X in 2021, which is down by -5.7% against the previous year. Over the period under review, consumption continues to indicate a deep contraction. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Postcard Production in the Netherlands

In value terms, postcard production soared to $X in 2021 estimated in export price. Over the period under review, production, however, showed a abrupt contraction. The growth pace was the most rapid in 2014 when the production volume increased by 322%. Over the period under review, production hit record highs at $X in 2015; however, from 2016 to 2021, production remained at a lower figure.

Postcard Exports

Exports from the Netherlands

In 2021, overseas shipments of printed or illustrated postcards and printed cards increased by 16% to X tons, rising for the third consecutive year after three years of decline. Overall, exports, however, continue to indicate a deep slump. The pace of growth appeared the most rapid in 2014 with an increase of 320% against the previous year. Over the period under review, the exports hit record highs at X tons in 2015; however, from 2016 to 2021, the exports failed to regain momentum.

In value terms, postcard exports shrank sharply to $X in 2021. Over the period under review, exports showed resilient growth. The pace of growth appeared the most rapid in 2017 with an increase of 79% against the previous year. As a result, the exports attained the peak of $X. From 2018 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Germany (X tons), France (X tons) and Belgium (X tons) were the main destinations of postcard exports from the Netherlands, together accounting for 82% of total exports. The UK, Italy, Norway, Ireland, Denmark, Sweden and Spain lagged somewhat behind, together accounting for a further 12%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Norway (with a CAGR of +22.7%), while the other leaders experienced a decline.

In value terms, France ($X), Germany ($X) and Belgium ($X) were the largest markets for postcard exported from the Netherlands worldwide, with a combined 80% share of total exports. Denmark, Sweden, the UK, Norway, Italy, Ireland and Spain lagged somewhat behind, together comprising a further 14%.

Norway, with a CAGR of +38.4%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average postcard export price amounted to $X per ton, waning by -33.5% against the previous year. Over the period under review, the export price, however, enjoyed a significant increase. The most prominent rate of growth was recorded in 2018 an increase of 582% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2019 to 2021, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Sweden ($X per ton), while the average price for exports to Ireland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Sweden (+48.3%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Imports

Imports into the Netherlands

In 2021, the amount of printed or illustrated postcards and printed cards imported into the Netherlands rose rapidly to X tons, growing by 9.7% against the previous year. Overall, imports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 24%. Over the period under review, imports reached the peak figure at X tons in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, postcard imports surged to $X in 2021. Over the period under review, imports saw a relatively flat trend pattern. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest postcard supplier to the Netherlands, with a 78% share of total imports. Moreover, postcard imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tons), more than tenfold. The UK (X tons) ranked third in terms of total imports with a 4.7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+15.8% per year) and the UK (+14.4% per year).

In value terms, China ($X) constituted the largest supplier of printed or illustrated postcards and printed cards to the Netherlands, comprising 66% of total imports. The second position in the ranking was taken by Germany ($X), with an 11% share of total imports. It was followed by the UK, with a 7.9% share.

From 2012 to 2021, the average annual growth rate of value from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+7.8% per year) and the UK (+8.9% per year).

Import Prices by Country

The average postcard import price stood at $X per ton in 2021, jumping by 23% against the previous year. In general, the import price recorded a relatively flat trend pattern. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Germany ($X per ton), while the price for India ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (-0.1%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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