Netherlands: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in the Netherlands

The Dutch sanitary towel and diaper market rose to $X in 2021, growing by 1.5% against the previous year. Overall, consumption, however, posted a buoyant expansion. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Production of Sanitary Towels, Tampons, Napkins and Diapers in the Netherlands

In value terms, sanitary towel and diaper production expanded remarkably to $X in 2021 estimated in export price. Over the period under review, the total production indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +5.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -5.7% against 2019 indices. The most prominent rate of growth was recorded in 2016 when the production volume increased by 36%. Over the period under review, production attained the peak level at $X in 2019; however, from 2020 to 2021, production failed to regain momentum.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from the Netherlands

Sanitary towel and diaper exports from the Netherlands expanded markedly to X tons in 2021, with an increase of 13% compared with 2020. The total export volume increased at an average annual rate of +3.2% over the period from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. The pace of growth appeared the most rapid in 2013 when exports increased by 14% against the previous year. Over the period under review, the exports reached the maximum in 2021 and are expected to retain growth in the near future.

In value terms, sanitary towel and diaper exports soared to $X in 2021. The total export value increased at an average annual rate of +2.9% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

The UK (X tons), France (X tons) and Germany (X tons) were the main destinations of sanitary towel and diaper exports from the Netherlands, with a combined 35% share of total exports. These countries were followed by Italy, Sweden, Spain, Finland, Belgium, Poland, Denmark, Australia, Portugal and Switzerland, which together accounted for a further 52%.

From 2012 to 2021, the biggest increases were recorded for Belgium (with a CAGR of +9.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for sanitary towel and diaper exported from the Netherlands were the UK ($X), France ($X) and Germany ($X), together comprising 36% of total exports. These countries were followed by Sweden, Italy, Spain, Belgium, Finland, Poland, Denmark, Australia, Portugal and Switzerland, which together accounted for a further 50%.

In terms of the main countries of destination, Poland, with a CAGR of +9.1%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, with an increase of 13% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices failed to regain momentum.

Average prices varied noticeably for the major foreign markets. In 2021, amid the top suppliers, the highest price was recorded for prices to the UK ($X per ton) and Sweden ($X per ton), while the average price for exports to Finland ($X per ton) and Spain ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to France (+1.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into the Netherlands

In 2021, purchases abroad of sanitary towels, tampons, napkins and diapers increased by 11% to X tons, rising for the fourth consecutive year after two years of decline. The total import volume increased at an average annual rate of +2.7% from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2015 when imports increased by 26% against the previous year. Imports peaked in 2021 and are expected to retain growth in the immediate term.

In value terms, sanitary towel and diaper imports soared to $X in 2021. The total import value increased at an average annual rate of +3.3% from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

Belgium (X tons), Germany (X tons) and Poland (X tons) were the main suppliers of sanitary towel and diaper imports to the Netherlands, with a combined 54% share of total imports. Sweden, the Czech Republic, Denmark, Slovakia, France and the UK lagged somewhat behind, together accounting for a further 36%.

From 2012 to 2021, the biggest increases were recorded for the Czech Republic (with a CAGR of +17.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper suppliers to the Netherlands were Germany ($X), Belgium ($X) and Poland ($X), together accounting for 53% of total imports. These countries were followed by the Czech Republic, Sweden, Slovakia, Denmark, France and the UK, which together accounted for a further 35%.

Among the main suppliers, the Czech Republic, with a CAGR of +18.1%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, surging by 3.5% against the previous year. In general, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 an increase of 15% against the previous year. The import price peaked at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Sweden ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+13.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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