Netherlands: Wallpaper Market 2025

Wallpaper Market Size in the Netherlands

The Dutch wallpaper market rose remarkably to $X in 2021, with an increase of 10% against the previous year. Overall, consumption showed a pronounced reduction. Over the period under review, the market reached the maximum level at $X in 2013; however, from 2014 to 2021, consumption remained at a lower figure.

Wallpaper Production in the Netherlands

In value terms, wallpaper production contracted to $X in 2021 estimated in export price. Over the period under review, production showed a deep contraction. The most prominent rate of growth was recorded in 2018 with an increase of 53% against the previous year. Wallpaper production peaked at $X in 2013; however, from 2014 to 2021, production failed to regain momentum.

Wallpaper Exports

Exports from the Netherlands

In 2021, the amount of wallpaper and wall coverings exported from the Netherlands shrank modestly to X tons, dropping by -3.3% compared with the previous year's figure. Over the period under review, exports recorded a mild slump. The most prominent rate of growth was recorded in 2016 with an increase of 20% against the previous year. Over the period under review, the exports hit record highs at X tons in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

In value terms, wallpaper exports shrank slightly to $X in 2021. In general, exports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2016 when exports increased by 19%. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

Belgium (X tons), Germany (X tons) and France (X tons) were the main destinations of wallpaper exports from the Netherlands, with a combined 47% share of total exports. The UK, Russia, Spain, Georgia, Italy, Sweden, Norway, China and the United Arab Emirates lagged somewhat behind, together comprising a further 22%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Georgia (with a CAGR of +34.8%), while the other leaders experienced more modest paces of growth.

In value terms, Belgium ($X), Germany ($X) and France ($X) were the largest markets for wallpaper exported from the Netherlands worldwide, with a combined 52% share of total exports.

Germany, with a CAGR of +14.4%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average wallpaper export price stood at $X per ton in 2021, approximately reflecting the previous year. Overall, the export price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average export price increased by 7.9%. Over the period under review, the average export prices reached the peak figure at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to Georgia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+9.8%), while the prices for the other major destinations experienced more modest paces of growth.

Wallpaper Imports

Imports into the Netherlands

After two years of growth, purchases abroad of wallpaper and wall coverings decreased by -6% to X tons in 2021. In general, total imports indicated prominent growth from 2012 to 2021: its volume increased at an average annual rate of +6.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +38.7% against 2018 indices. The pace of growth was the most pronounced in 2016 with an increase of 74% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2020, and then fell in the following year.

In value terms, wallpaper imports soared to $X in 2021. Over the period under review, total imports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +5.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +68.0% against 2018 indices. The most prominent rate of growth was recorded in 2016 with an increase of 34% against the previous year. Imports peaked in 2021 and are likely to see steady growth in years to come.

Imports by Country

The UK (X tons), Germany (X tons) and Belgium (X tons) were the main suppliers of wallpaper imports to the Netherlands, with a combined 87% share of total imports. South Korea, China, Italy and France lagged somewhat behind, together comprising a further 9.4%.

From 2012 to 2021, the biggest increases were recorded for South Korea (with a CAGR of +69.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the UK ($X), Germany ($X) and Belgium ($X) appeared to be the largest wallpaper suppliers to the Netherlands, together comprising 82% of total imports. China, South Korea, Italy and France lagged somewhat behind, together comprising a further 10%.

In terms of the main suppliers, South Korea, with a CAGR of +59.7%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average wallpaper import price stood at $X per ton in 2021, growing by 34% against the previous year. Over the period under review, the import price, however, showed a relatively flat trend pattern. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by France (+8.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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