New Zealand: Apple Market 2024

Apple Market Size in New Zealand

The New Zealand apple market soared to $X in 2021, with an increase of 21% against the previous year. In general, consumption enjoyed a resilient expansion. Over the period under review, the market hit record highs at $X in 2016; however, from 2017 to 2021, consumption stood at a somewhat lower figure.

Apple Production in New Zealand

In value terms, apple production contracted modestly to $X in 2021 estimated in export price. In general, the total production indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +7.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +22.0% against 2017 indices. The most prominent rate of growth was recorded in 2013 with an increase of 22%. Apple production peaked at $X in 2020, and then dropped slightly in the following year.

The average yield of apples in New Zealand stood at X tons per ha in 2021, therefore, remained relatively stable against the previous year. The yield figure increased at an average annual rate of +1.8% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth was the most pronounced in 2014 when the yield increased by 16%. As a result, the yield attained the peak level of X tons per ha. From 2015 to 2021, the growth of the average apple yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The apple harvested area in New Zealand totaled X ha in 2021, therefore, remained relatively stable against 2020. The harvested area increased at an average annual rate of +1.1% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 with an increase of 19% against the previous year. Over the period under review, the harvested area dedicated to apple production reached the maximum at X ha in 2016; however, from 2017 to 2021, the harvested area remained at a lower figure.

Apple Exports

Exports from New Zealand

In 2021, overseas shipments of apples decreased by -9.6% to X tons for the first time since 2015, thus ending a five-year rising trend. The total export volume increased at an average annual rate of +2.3% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2013 with an increase of 15%. Over the period under review, the exports attained the maximum at X tons in 2020, and then shrank in the following year.

In value terms, apple exports rose to $X in 2021. In general, total exports indicated a remarkable increase from 2012 to 2021: its value increased at an average annual rate of +8.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +111.3% against 2012 indices. The growth pace was the most rapid in 2013 when exports increased by 39%. Over the period under review, the exports reached the maximum in 2021 and are likely to see steady growth in the immediate term.

Exports by Country

China (X tons), Vietnam (X tons) and the UK (X tons) were the main destinations of apple exports from New Zealand, with a combined 30% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by China (with a CAGR of +40.8%), while the other leaders experienced more modest paces of growth.

In value terms, China ($X), Vietnam ($X) and Taiwan (Chinese) ($X) constituted the largest markets for apple exported from New Zealand worldwide, with a combined 37% share of total exports.

Among the main countries of destination, China, with a CAGR of +52.2%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average apple export price stood at $X per ton in 2021, surging by 13% against the previous year. Over the last nine years, it increased at an average annual rate of +6.2%. The most prominent rate of growth was recorded in 2013 when the average export price increased by 20%. Over the period under review, the average export prices attained the peak figure in 2021 and is likely to see steady growth in years to come.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was China ($X per ton), while the average price for exports to Russia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to China (+8.1%), while the prices for the other major destinations experienced more modest paces of growth.

Apple Imports

Imports into New Zealand

In 2021, after two years of growth, there was significant decline in purchases abroad of apples, when their volume decreased by -45.8% to X tons. Overall, imports recorded a deep contraction. The most prominent rate of growth was recorded in 2019 when imports increased by 185%. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, apple imports declined sharply to $X in 2021. Over the period under review, imports showed a abrupt decline. The pace of growth was the most pronounced in 2019 with an increase of 132% against the previous year. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, the United States (X tons) constituted the largest supplier of apple to New Zealand, with a 84% share of total imports. Moreover, apple imports from the United States exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X tons), fivefold.

From 2012 to 2021, the average annual rate of growth in terms of volume from the United States amounted to -16.7%.

In value terms, the United States ($X) constituted the largest supplier of apples to New Zealand, comprising 87% of total imports. The second position in the ranking was held by the United Arab Emirates ($X), with a 13% share of total imports.

From 2012 to 2021, the average annual growth rate of value from the United States stood at -16.3%.

Import Prices by Country

In 2021, the average apple import price amounted to $X per ton, rising by 6.1% against the previous year. In general, the import price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2017 an increase of 12% against the previous year. As a result, import price attained the peak level of $X per ton. From 2018 to 2021, the average import prices failed to regain momentum.

Average prices varied somewhat amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for the United Arab Emirates amounted to $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+13.0%).

Source: IndexBox Platform

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