New Zealand: Athletic Footwear Market 2025

Athletic Footwear Market Size in New Zealand

The New Zealand athletic footwear market soared to $X in 2022, increasing by 22% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption posted buoyant growth. Over the period under review, the market hit record highs in 2022 and is likely to see gradual growth in years to come.

Athletic Footwear Exports

Exports from New Zealand

In 2022, shipments abroad of athletic footwear increased by 275% to X pairs, rising for the second consecutive year after two years of decline. Over the period under review, exports continue to indicate a remarkable increase. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, athletic footwear exports soared to $X in 2022. Overall, exports saw a buoyant increase. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Australia (X pairs) was the main destination for athletic footwear exports from New Zealand, with a 64% share of total exports. Moreover, athletic footwear exports to Australia exceeded the volume sent to the second major destination, the UK (X pairs), threefold. The third position in this ranking was taken by French Polynesia (X pairs), with a 5.1% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Australia amounted to +18.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+87.1% per year) and French Polynesia (+19.2% per year).

In value terms, Australia ($X) remains the key foreign market for athletic footwear exports from New Zealand, comprising 80% of total exports. The second position in the ranking was taken by French Polynesia ($X), with a 4% share of total exports. It was followed by Fiji, with a 3.5% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Australia amounted to +26.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: French Polynesia (+24.7% per year) and Fiji (-4.8% per year).

Export Prices by Country

The average athletic footwear export price stood at $X per pair in 2022, remaining constant against the previous year. In general, the export price showed a resilient increase. The pace of growth appeared the most rapid in 2013 when the average export price increased by 97%. The export price peaked in 2022 and is likely to see gradual growth in the near future.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Australia ($X per pair), while the average price for exports to the UK ($X per pair) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Italy (+12.2%), while the prices for the other major destinations experienced more modest paces of growth.

Athletic Footwear Imports

Imports into New Zealand

In 2022, the amount of athletic footwear imported into New Zealand soared to X pairs, growing by 21% on the previous year. In general, total imports indicated a buoyant increase from 2012 to 2022: its volume increased at an average annual rate of +7.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +21.0% against 2019 indices. The most prominent rate of growth was recorded in 2015 with an increase of 38%. Over the period under review, imports reached the maximum in 2022 and are likely to continue growth in years to come.

In value terms, athletic footwear imports surged to $X in 2022. Overall, imports posted a buoyant expansion. The most prominent rate of growth was recorded in 2021 when imports increased by 31% against the previous year. Imports peaked in 2022 and are likely to see gradual growth in the immediate term.

Imports by Country

Vietnam (X pairs), Indonesia (X pairs) and China (X pairs) were the main suppliers of athletic footwear imports to New Zealand, together comprising 93% of total imports. Cambodia lagged somewhat behind, accounting for a further 4.8%.

From 2012 to 2022, the biggest increases were recorded for Cambodia (with a CAGR of +41.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Vietnam ($X) constituted the largest supplier of athletic footwear to New Zealand, comprising 55% of total imports. The second position in the ranking was held by Indonesia ($X), with a 23% share of total imports. It was followed by China, with a 15% share.

From 2012 to 2022, the average annual growth rate of value from Vietnam stood at +17.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+16.9% per year) and China (-2.3% per year).

Import Prices by Country

In 2022, the average athletic footwear import price amounted to $X per pair, picking up by 4% against the previous year. Over the last decade, it increased at an average annual rate of +3.0%. The growth pace was the most rapid in 2021 an increase of 11%. Over the period under review, average import prices attained the peak figure in 2022 and is expected to retain growth in years to come.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were China ($X per pair) and Vietnam ($X per pair), while the price for Cambodia ($X per pair) and Indonesia ($X per pair) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+3.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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