New Zealand: Baby Garment Market 2024

Baby Garment Market Size in New Zealand

The New Zealand baby garment market declined notably to $X in 2022, dropping by -17.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, recorded a relatively flat trend pattern. As a result, consumption attained the peak level of $X. From 2017 to 2022, the growth of the market remained at a somewhat lower figure.

Baby Garment Exports

Exports from New Zealand

In 2022, overseas shipments of babies’ garments and clothing accessories (knitted or crocheted) increased by 30% to X units, rising for the fourth consecutive year after three years of decline. In general, exports, however, recorded a deep slump. The most prominent rate of growth was recorded in 2019 when exports increased by 110%. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, baby garment exports surged to $X in 2022. Overall, exports, however, showed a abrupt decrease. The most prominent rate of growth was recorded in 2019 with an increase of 90%. Over the period under review, the exports attained the peak figure at $X in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

Exports by Country

Australia (X units) was the main destination for baby garment exports from New Zealand, accounting for a 60% share of total exports. Moreover, baby garment exports to Australia exceeded the volume sent to the second major destination, the United States (X units), sixfold. Canada (X units) ranked third in terms of total exports with a 7.3% share.

From 2012 to 2022, the average annual growth rate of volume to Australia totaled -18.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-6.1% per year) and Canada (+160.8% per year).

In value terms, Australia ($X) remains the key foreign market for babies’ garments and clothing accessories (knitted or crocheted) exports from New Zealand, comprising 59% of total exports. The second position in the ranking was held by the United States ($X), with a 9.9% share of total exports. It was followed by Canada, with an 8.2% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Australia stood at -18.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-1.8% per year) and Canada (+115.2% per year).

Export Prices by Country

In 2022, the average baby garment export price amounted to $X per unit, increasing by 7.4% against the previous year. Over the period under review, the export price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when the average export price increased by 19% against the previous year. Over the period under review, the average export prices reached the maximum at $X per unit in 2018; however, from 2019 to 2022, the export prices failed to regain momentum.

Average prices varied noticeably for the major export markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Canada ($X per unit) and Hong Kong SAR ($X per unit), while the average price for exports to the UK ($X per unit) and Taiwan (Chinese) ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+4.6%), while the prices for the other major destinations experienced more modest paces of growth.

Baby Garment Imports

Imports into New Zealand

In 2022, approx. X units of babies’ garments and clothing accessories (knitted or crocheted) were imported into New Zealand; declining by -19.4% on 2021 figures. In general, imports saw a abrupt contraction. The most prominent rate of growth was recorded in 2021 when imports increased by 34% against the previous year. Over the period under review, imports hit record highs at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, baby garment imports fell to $X in 2022. Over the period under review, imports saw a relatively flat trend pattern. The growth pace was the most rapid in 2021 with an increase of 37%. As a result, imports attained the peak of $X, and then dropped in the following year.

Imports by Country

In 2022, China (X units) constituted the largest baby garment supplier to New Zealand, accounting for a 68% share of total imports. Moreover, baby garment imports from China exceeded the figures recorded by the second-largest supplier, India (X units), fourfold. The third position in this ranking was held by Bangladesh (X units), with a 9.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled -8.0%. The remaining supplying countries recorded the following average annual rates of imports growth: India (+13.9% per year) and Bangladesh (-5.0% per year).

In value terms, China ($X) constituted the largest supplier of babies’ garments and clothing accessories (knitted or crocheted) to New Zealand, comprising 70% of total imports. The second position in the ranking was held by India ($X), with a 14% share of total imports. It was followed by Bangladesh, with an 8.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled -2.9%. The remaining supplying countries recorded the following average annual rates of imports growth: India (+12.9% per year) and Bangladesh (+2.8% per year).

Import Prices by Country

In 2022, the average baby garment import price amounted to $X per unit, with an increase of 7.8% against the previous year. Overall, import price indicated a prominent expansion from 2012 to 2022: its price increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, baby garment import price increased by +11.8% against 2019 indices. The pace of growth was the most pronounced in 2015 an increase of 41% against the previous year. Over the period under review, average import prices hit record highs at $X per unit in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the highest price was recorded for prices from China ($X per unit) and India ($X per unit), while the price for Thailand ($X per unit) and Bangladesh ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Bangladesh (+8.2%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform