New Zealand: Blueberry And Cranberry Market 2025

Blueberry And Cranberry Market Size in New Zealand

The New Zealand blueberry and cranberry market declined rapidly to $X in 2022, reducing by -19.3% against the previous year. Over the period under review, the total consumption indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -29.6% against 2018 indices. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2022, consumption failed to regain momentum.

Blueberry And Cranberry Production in New Zealand

In value terms, blueberry and cranberry production declined slightly to $X in 2022 estimated in export price. In general, the total production indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +6.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +1.6% against 2020 indices. The most prominent rate of growth was recorded in 2015 when the production volume increased by 19% against the previous year. Blueberry and cranberry production peaked at $X in 2018; however, from 2019 to 2022, production stood at a somewhat lower figure.

In 2022, the average yield of blueberries and cranberries in New Zealand was estimated at X tons per ha, approximately equating the previous year's figure. Overall, the yield recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 when the yield increased by 6%. The blueberry and cranberry yield peaked at X tons per ha in 2017; however, from 2018 to 2022, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of blueberries and cranberries production in New Zealand stood at X ha, standing approx. at the previous year. The harvested area increased at an average annual rate of +2.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2019 with an increase of 10%. Over the period under review, the harvested area dedicated to blueberry and cranberry production reached the maximum in 2022 and is expected to retain growth in years to come.

Blueberry And Cranberry Exports

Exports from New Zealand

In 2022, blueberry and cranberry exports from New Zealand surged to X tons, with an increase of 23% on 2021. In general, total exports indicated a prominent expansion from 2012 to 2022: its volume increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2016 when exports increased by 37%. The exports peaked in 2022 and are expected to retain growth in the immediate term.

In value terms, blueberry and cranberry exports skyrocketed to $X in 2022. Over the period under review, total exports indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +9.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +60.2% against 2018 indices. The growth pace was the most rapid in 2016 with an increase of 48% against the previous year. Over the period under review, the exports hit record highs in 2022 and are likely to see gradual growth in years to come.

Exports by Country

Australia (X tons) was the main destination for blueberry and cranberry exports from New Zealand, accounting for a 89% share of total exports. Moreover, blueberry and cranberry exports to Australia exceeded the volume sent to the second major destination, Vietnam (X tons), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume to Australia amounted to +5.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Vietnam (+76.8% per year) and Taiwan (Chinese) (+22.5% per year).

In value terms, Australia ($X) remains the key foreign market for blueberries and cranberries exports from New Zealand, comprising 87% of total exports. The second position in the ranking was held by Vietnam ($X), with a 5.7% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to Australia totaled +9.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Vietnam (+89.7% per year) and Taiwan (Chinese) (+29.2% per year).

Export Prices by Country

The average blueberry and cranberry export price stood at $X per ton in 2022, with an increase of 6.2% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +4.2%. The growth pace was the most rapid in 2015 when the average export price increased by 19%. The export price peaked at $X per ton in 2018; however, from 2019 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Taiwan (Chinese) ($X per ton), while the average price for exports to Australia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Vietnam (+7.3%), while the prices for the other major destinations experienced more modest paces of growth.

Blueberry And Cranberry Imports

Imports into New Zealand

Blueberry and cranberry imports into New Zealand amounted to X kg in 2022, remaining stable against the year before. Over the period under review, imports continue to indicate a sharp descent. The most prominent rate of growth was recorded in 2019 when imports increased by 3,665% against the previous year. Imports peaked at X tons in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, blueberry and cranberry imports stood at $X in 2022. Overall, imports faced a significant decrease. The most prominent rate of growth was recorded in 2019 when imports increased by 1,713% against the previous year. Over the period under review, imports reached the maximum at $X in 2013; however, from 2014 to 2022, imports failed to regain momentum.

Imports by Country

Chile (X kg), the United States (X kg) and Australia (X kg) were the main suppliers of blueberry and cranberry imports to New Zealand, with a combined 73% share of total imports. Fiji, Canada and Finland lagged somewhat behind, together accounting for a further 27%.

From 2012 to 2022, the biggest increases were recorded for Fiji (with a CAGR of +7.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest blueberry and cranberry suppliers to New Zealand were Chile ($X), the United States ($X) and Fiji ($X), together accounting for 82% of total imports.

Fiji, with a CAGR of +6.1%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average blueberry and cranberry import price amounted to $X per ton, approximately mirroring the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the average import price increased by 44% against the previous year. Over the period under review, average import prices reached the peak figure at $X per ton in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Fiji ($X per ton), while the price for Finland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+0.0%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :